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A short presentation aimed at entrepreneurs and small business owners to help them understand how they can use social media to grow their business.
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3 Ways toGrow Your BusinessWith Social Media
Mary Planding, Founder
1Thursday, July 19, 2012
What is Social Media?• Collection of online services
• That make it easy for individuals and organizations
• To share information with each other
• Publicly and privately
• Both 1:1 and 1: MILLIONS
2Thursday, July 19, 2012
Social Media Examples
3Thursday, July 19, 2012
Search Engines #1 Source for Researching Purchases
0
20
40
60
80
Search Engines
Social MediaBlogs
Online NewsForums
Source: HubSpot, Science of Social Media Report
Info Info Info
Advice Advice
4Thursday, July 19, 2012
DecisionProcess
Seeking answers
Finding solutions
Evaluating solutions
Evaluating brands
Buying
SocialMedia
PAIN
5Thursday, July 19, 2012
So what. Why Should I Care?• Get Found
• Cultivate Evangelists
• Develop Leadership
• Drive Event Attendance
• Product Development
• Increase Sales
• Customer Service
• Reputation Management
Information
Social Media Sharing
7Thursday, July 19, 2012
3 Ways...
8Thursday, July 19, 2012
What is your#1 reason
for using Social Media?
9Thursday, July 19, 2012
I want to:• Attract more web traffic
• Capture leads
• Product, service, marketing ideas or strategies
• Be seen as a thought /industry / community leader
• Convert leads into new customers
• Encourage repeat business
• Develop press relationships
• Stay top of mind with my customers
• Manage my online reputation
• Build a fanatically loyal following to do my selling for me
• Get people to register / attend my event
• Handle customer service online
• Other _____________________
10Thursday, July 19, 2012
The 3 TopSocial Media
Outlets / Channels /Networks*
* These terms all mean the same thing
11Thursday, July 19, 2012
Fascinate➡FBers want to be entertained and informed
• Share strong, genuine opinions on topics you’re passionate about -- keep it short
• Post multiple times a day, but don’t overwhelm
• Share your blogs, relevant videos (short), industry articles — whatever entertains and informs that’s relevant
• Humor works, but keep it clean
VIRTUAL PUB12Thursday, July 19, 2012
Be Generous➡Linkers are looking for work• Share your (and others’) useful blog posts / articles /
sites, videos, documents, presentations, podcasts, etc.
• Answer LinkedIn questions
• Join/participate/lead discussions in groups
• Start a group of your own
• Pass along job leads / make introductions / proactively write recommendations for your contacts
• Solicit feedback, ask questions, listen/reply
Virtual Trade Show13Thursday, July 19, 2012
Novelty/Relevant Content➡Active tweeters take pride in being the !rst to
know something new and the !rst to share: News Junkies
• Tweet news that could impact / excite / educate your followers—include links
Tie the news to a blog post with your insights, tell them what to do
• Ask provocative questions for genuine input
• Retweet useful, relevant content for your followers
• Answer others’ Tweets and direct messages
SPEED DATING MEETS HNN TICKER14Thursday, July 19, 2012
Focus !rst on the social media outlet/channel that
can best help you reach your goal — then branch out
when you’re comfortable, see steady results and
can take on more.
#1 - Stay Focused On Your Goal
15Thursday, July 19, 2012
16Thursday, July 19, 2012
The More Often You BlogThe More Customers You Get
17Thursday, July 19, 2012
#2 - Blog, Regularly• Start a blog (WordPress, Blogger, Tumblr, HubSpot), link
it to your website (global navigation)
• Blog once/week
• Content? What keywords does your ideal buyer use in searches?
• Write each post with one keyword in mind (<600 words per post) (title/headline, !rst 2 sentences, subheads)
• Link to your web pages in your post, use keywords
18Thursday, July 19, 2012
Are You Blogging?If not, WHY not?
WHEN will you start?
19Thursday, July 19, 2012
Do you...?• Answer questions via phone,
email, in person
• Send articles / videos to educate clients / prospects
• Create/repurpose info to use with clients/prospects
• Keep a list of resources on my website and update it
• Facilitate introductions
• Use photos (before/after, product shots, events, etc.) in my business / on my website
• Speak/give presentations 1:1, groups, etc.
• Am very opinionated and share my POV when asked
• Research / self-educate to stay on top of my profession
21Thursday, July 19, 2012
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
22Thursday, July 19, 2012
#3 - SHARE WIDELYAND OFTEN
23Thursday, July 19, 2012
Let’s Talk Twitter
24Thursday, July 19, 2012
The LingoTwitterese Translation
Tweet Send an update Short messages (<140 characters)
ReTweet or RT A reposting of someone else’s tweet
A compliment, similar to a “like” on Facebook
Tweeter Someone who usesTwitter
Handle Twitter Account User Name Ex:@MASSSantaCruz
Follow Subscribe to someone’s tweets
Their tweets show onfollower’s feed
Follow Back Subscribe back Not required; only if relevant; considered polite
@Reply A public tweet sent from one Tweeter to another
Ex: @TraMi thanks for the follow!
# (aka Hashtag) Used to group tweets around an event or topic
#RIPSteveJobs#RPMOpenHouse
Stream Feed Tweets from those you follow show on your Tw home page
Direct Message or DM A private tweet sent to another tweeter
Sent by using “message” box on pro!le or tweeting: D USERNAME
25Thursday, July 19, 2012
Twitter-ing• Create a handle / Fill out pro"le / Customize
background
• General Orientation
• Actions:
• Send a public tweet / RT
• Send a “private” tweet or DM (d username)
• Find friends
• Follow someone / Follow someone back
• Comment on what others’ say
• Answer someone (@username)
• Monitor activity
• Create a list / make it private / share it
• Promote your “premium” content / special offers
26Thursday, July 19, 2012
What to Tweet/RT?• An observation
• What you’re reading / watching / professional events you’re going to or attending
• Your content (article, eBook, cheatsheet, presentation, webinar, checklists)
• Someone else’s content
• Chat with someone
• Promotion / Special Offer (sparingly)
27Thursday, July 19, 2012
Where’s Your Twitter Calendar?
Su M Tu W Th F Sa
Coolquotation
Tweet 3 b-posts
RT 5 updates
Promotemy
workshop
Event atColiseum
Chat with a follower
Tweet 3 b-posts
Promotemy
workshop
Tweet 3 b-posts
Chat with a follower
RT 5 articles
Tweet 3 b-posts
Promotemy
workshop
Cool quotation
Promotemy
workshop
Tweet 3 b-posts
RT 5 updates
Coolquotation
Tweet 3 b-posts
Chat with a follower
Tweet 3 b-posts
Event at College
Tweet 3 b-posts
RT 5 updates
Coolquotation
Tweet 3 b-posts
Chat with a follower
Tweet 3 b-posts
28Thursday, July 19, 2012
My Content that I Can Tweet
29Thursday, July 19, 2012
People, Publications I Want to Find / Follow
30Thursday, July 19, 2012
What Have I Read / Saw Lately That’s Interesting?
31Thursday, July 19, 2012
My Request Of You
Subscribe via email to:inboundmarketingsquad.com
/blog
Read it! (Feedback welcomed.)
32Thursday, July 19, 2012
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