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Most presentations I see are done badly. So badly in fact that they fail at their primary role: communicating content. A presentation does not have to be a work of art to do its job; presenter doesn't have to be Steve Jobs. Most often it's as simple as follwing basic "rules" for good presentations... So, the practical advice you find in this presentation is not going to make you present like Steve Jobs. But it will help you make simple, straightforward, competent presentations that help you get your point across. Every time.
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5 absolute Don’t’s and 5 indisputable Do’s
for making competent
presentations
V 01
Written presentation Spoken presentation=
3
Don’t forget: people came to see you, not your slides
Don’t read your slides
Don’t try to cram too much into presentation
Scientific References
❖ 3 years of research in a full range of cognitive sciences
❖ Our methodology is based on hundreds of scientific works and research papers from the field of congnitive neuroscience, psychology and more specifically advertising psychology research from the past 15 years
❖ Methodology was developed following extensive comparison testing with traditional methods and filtering out domains that lacked predictive power
Don’t overload slides with content
Don’t go nuts with images
7
Too small!
Too much!
Think: who is your audience?
Write it out on paper
Story Plan!
Do it YOUR way
Give concrete examples
5 Ws to make it concrete: When? Where? Who? What? Why?
Dale Carnegie
Practice!
Source: http://www.flickr.com/photos/garethjmsaunders/
5 absolute don’t’s
1.Don't forget - audience is there to see you. NOT your slides.
2.Don't ever read your slides!3.Don't try to cram too much - make choices! 4.Don't overload your slides with text 5.Don't go nuts on visuals
5 must-dos
1.Start with your audience in mind2.Write presentation out on paper 3.Do it the way that makes YOU comfortable4.Give concrete examples5.Practice!
Want to know more?
• Tips from Steve Jobs (thanks, Carmine Gallo) http://www.youtube.com/watch?v=2-ntLGOyHw4
• Too much time on your hands? Need to take it up a notch? http://www.slideshare.net/cperrone/outsanding-presentations-4351640
• When you have the money, get help http://www.duarte.com/
leo.exter@westartup.eu www.westartup.eu @westartupwww.facebook.com/westartup
Don’t hesitate to ask questions!
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