5 Steps to an All-Star LinkedIn Profile Webinar

5 Steps to a LinkedIn All-Star Profile

LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

SALES SOLUTIONS

My LinkedIn Story

@jeffzelayajeffzelaya@gmail.com

SALES SOLUTIONS

• $1.2 Million in Revenue• $3 Million in Sales Pipeline• Joined Vocus in 2012 • Rookie of The Year w/ 269% of Goal• Broke President’s Club Record• 52 Speaking Engagements in past 3 Years• Founded Miami Public Speakers Inc.• Doubled my Income in 2013

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Thank you LinkedIn!

SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

SALES SOLUTIONS

LinkedIn goes live in 2003

Day 1 Month 1 2004 2005 2006 2007

355 4,500 81,000

1,600,000

4,000,000

9,000,000

Growth of LinkedIn Members

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Fast Forward To Today

2004 2005 2006 2007 2014

81,000 1,600,000 4,000,000 9,000,000

259,000,000

Growth of LinkedIn Members

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Went Public in 2011 – Day 1 Stock Closed at $93

If you invested $10,000 in 2011 you would have double that today.

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That’s great for LinkedIn and all…but Jeff, why should I care?

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1) There are 259 million registered LinkedIn users

2) 35% of the users access LinkedIn daily

3) 2.6 million companies have Company Pages

4) There are more than one million groups on LinkedIn

5) 42% update their information regularly

6) Users surpassed 5bil professionally-oriented searches

7) Users in the US earn an average HH income of $83K

8) 7mil C-Level Execs, 3mil MBA Grads, 1.3mil Ivy League

9) Generates more leads for B2B companies than FB, Twitter or blogs

10) 92% of employers plan on using LN for recruiting this year

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In a single picture this is what LinkedIn really means to me:

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@jeffzelaya

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What exactly can LinkedIn help you with?

Research Event Planning Advertising Marketing Public Relations Networking Business Development Partnership Development Education Recruiting Competitive Intelligence

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What’s the #1 Key for Success with LinkedIn?

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To remember that it’s more than just LinkedIn!

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Time for a pop quiz

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Have a question?Tweet me @jeffzelaya

What shows up when you Google your name?

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• LinkedIn has high SEO authority • Optimized URL• Backlinks• Highly relevant results for a person’s name

Why does LinkedIn rank so well?

An optimized URL

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A recent study by the Pew Internet & American Life Project shows that 57% of adults have Googled their own names.

Googling yourself isn't vain -- it's smart.

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81% of millennials say they have searched the name of their date on either Facebook or Google before going out with them.

79% of job recruiters say they screen job candidates by reviewing information about the candidate online

70% of internet users have searched online for information about other people.

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Besides LinkedIn what else can I use?

• Slideshare• Twitter• Google+• Own Your Domain• Google Alerts

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Present Yourself Well

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Monitor Your Brand

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Go now to http://google.com/alerts

1) Create an alert for your name2) Create an alert for your business3) Create an alert for your competitor

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Find Content and Influencers

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Own Your Namehttp://jeffzelaya.com

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Are you ready to become a LinkedIn All-Star?

SALES SOLUTIONS

Pic, Headline, Location, Industry, SummaryWho are you?

Current Position and 2 Past PositionsYour Work History

Education, Skills and CertificationsYour Smarts

A Minimum of 50 ConnectionsYour Connections

LinkedIn All-Star = 100% Completed Profile

Endorsements, Recommendations, AwardsYour Track Record

SALES SOLUTIONS

Quality Picture

Your profile pic speaks a 1000 words

It’s ok to smile

Look approachable and happy…but not too happy

No party pictures

LinkedIn is a professional network so keep it clean

Misleading profile pic

Would people recognize you if they met you in person?

blurry, pixelated, filtered, small, against LinkedIn’s TOS

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Great Profile Pic Examples

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The LinkedIn Profile Pic All Star Edge

• Have a default profile pic but change it up every so often• Let your personality shine through• Dress for success• Try action pics once in a while• Consistent theme & brand quirk• Actually have one – profiles with pictures get 7x more views

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Your LinkedIn Elevator Pitch

• Headline• Location• Industry• Summary

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Benefits Instead of Title

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Your Average LinkedIn Summary

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Your Above Average LinkedIn Summary

• Attention grabbing• Compelling• Personality• Bullets• Not about you• Call to Action• No Buzz Words or Jargon

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Your Above Average LinkedIn Summary

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My All-Star LinkedIn

Summary with Multimedia

1% of Most Viewed Profiles

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Work History and Track Record

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Show Off Your Smarts

• Add 50 Skills• Give to Get• Give Thanks• Edit or Change

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How else can you showcase your smarts?

• Certifications• Awards• Education Course

Work• Activities • Societies• Patents• Test Scores• Publications• Projects

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But the best way to showcase your smarts still is…

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Recommendations

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Quality over Quantity…but why not both?

Seniority of Recommender

Client, Colleague, Mentor, Boss

One for One

Consistency

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How to maximize recommendations?

• Ask• Urgency• Timing• Make it Easy• Pick up the Phone

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Pic, Headline, Location, Industry, SummaryWho are you?

Current Position and 2 Past PositionsYour Work History

Education, Skills and CertificationsYour Smarts

A Minimum of 50 ConnectionsYour Connections

To recap you become a LinkedIn All Star

Endorsements, Recommendations, AwardsYour Track Record

SALES SOLUTIONS

Have we connected yet?

Send me an invite: http://linkedin.com/in/jeffzelaya

SALES SOLUTIONS

What’s next?

1) Fix up my LinkedIn profile

2) Connect with Jeff

3) ??????

4) PROFIT!!!!

SALES SOLUTIONS

Thank you!

Choose your free gift

LinkedIn Social Selling Webinar ($300 value)

LinkedIn Profile Review ($197 value)

http://jeffzelaya.com/webinar

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