5 Steps to an All-Star LinkedIn Profile Webinar

5 Steps to a LinkedIn All-Star Profile

LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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My LinkedIn Story

@[email protected]

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@[email protected]

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@[email protected]

• $1.2 Million in Revenue• $3 Million in Sales Pipeline• Joined Vocus in 2012 • Rookie of The Year w/ 269% of Goal• Broke President’s Club Record• 52 Speaking Engagements in past 3 Years• Founded Miami Public Speakers Inc.• Doubled my Income in 2013

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Thank you LinkedIn!


SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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LinkedIn goes live in 2003

Day 1 Month 1 2004 2005 2006 2007

355 4,500 81,000

1,600,000

4,000,000

9,000,000

Growth of LinkedIn Members

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Fast Forward To Today

2004 2005 2006 2007 2014

81,000 1,600,000 4,000,000 9,000,000

259,000,000

Growth of LinkedIn Members

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Went Public in 2011 – Day 1 Stock Closed at $93



If you invested $10,000 in 2011 you would have double that today.


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That’s great for LinkedIn and all…but Jeff, why should I care?


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1) There are 259 million registered LinkedIn users

2) 35% of the users access LinkedIn daily

3) 2.6 million companies have Company Pages

4) There are more than one million groups on LinkedIn

5) 42% update their information regularly

6) Users surpassed 5bil professionally-oriented searches

7) Users in the US earn an average HH income of $83K

8) 7mil C-Level Execs, 3mil MBA Grads, 1.3mil Ivy League

9) Generates more leads for B2B companies than FB, Twitter or blogs

10) 92% of employers plan on using LN for recruiting this year


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In a single picture this is what LinkedIn really means to me:


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@jeffzelaya

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What exactly can LinkedIn help you with?

Research Event Planning Advertising Marketing Public Relations Networking Business Development Partnership Development Education Recruiting Competitive Intelligence

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What’s the #1 Key for Success with LinkedIn?


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To remember that it’s more than just LinkedIn!


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Time for a pop quiz


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Have a question?Tweet me @jeffzelaya

What shows up when you Google your name?


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• LinkedIn has high SEO authority • Optimized URL• Backlinks• Highly relevant results for a person’s name

Why does LinkedIn rank so well?

An optimized URL


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A recent study by the Pew Internet & American Life Project shows that 57% of adults have Googled their own names.

Googling yourself isn't vain -- it's smart.


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81% of millennials say they have searched the name of their date on either Facebook or Google before going out with them.

79% of job recruiters say they screen job candidates by reviewing information about the candidate online

70% of internet users have searched online for information about other people.



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Besides LinkedIn what else can I use?

• Slideshare• Twitter• Google+• Own Your Domain• Google Alerts


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Present Yourself Well


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Monitor Your Brand


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Go now to http://google.com/alerts

1) Create an alert for your name2) Create an alert for your business3) Create an alert for your competitor


http://google.com/alerts

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Find Content and Influencers


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Own Your Namehttp://jeffzelaya.com





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Are you ready to become a LinkedIn All-Star?


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Pic, Headline, Location, Industry, SummaryWho are you?

Current Position and 2 Past PositionsYour Work History

Education, Skills and CertificationsYour Smarts

A Minimum of 50 ConnectionsYour Connections

LinkedIn All-Star = 100% Completed Profile

Endorsements, Recommendations, AwardsYour Track Record

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Quality Picture

Your profile pic speaks a 1000 words

It’s ok to smile

Look approachable and happy…but not too happy

No party pictures

LinkedIn is a professional network so keep it clean

Misleading profile pic

Would people recognize you if they met you in person?

blurry, pixelated, filtered, small, against LinkedIn’s TOS

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Great Profile Pic Examples


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The LinkedIn Profile Pic All Star Edge

• Have a default profile pic but change it up every so often• Let your personality shine through• Dress for success• Try action pics once in a while• Consistent theme & brand quirk• Actually have one – profiles with pictures get 7x more views


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Your LinkedIn Elevator Pitch

• Headline• Location• Industry• Summary


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Benefits Instead of Title


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Your Average LinkedIn Summary


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Your Above Average LinkedIn Summary

• Attention grabbing• Compelling• Personality• Bullets• Not about you• Call to Action• No Buzz Words or Jargon


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Your Above Average LinkedIn Summary


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My All-Star LinkedIn

Summary with Multimedia

1% of Most Viewed Profiles


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Work History and Track Record


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Show Off Your Smarts

• Add 50 Skills• Give to Get• Give Thanks• Edit or Change


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How else can you showcase your smarts?

• Certifications• Awards• Education Course

Work• Activities • Societies• Patents• Test Scores• Publications• Projects


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But the best way to showcase your smarts still is…



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Recommendations


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Quality over Quantity…but why not both?

Seniority of Recommender

Client, Colleague, Mentor, Boss

One for One

Consistency




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How to maximize recommendations?

• Ask• Urgency• Timing• Make it Easy• Pick up the Phone



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Pic, Headline, Location, Industry, SummaryWho are you?

Current Position and 2 Past PositionsYour Work History

Education, Skills and CertificationsYour Smarts

A Minimum of 50 ConnectionsYour Connections

To recap you become a LinkedIn All Star

Endorsements, Recommendations, AwardsYour Track Record

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Have we connected yet?

Send me an invite: http://linkedin.com/in/jeffzelaya


http://linkedin.com/jeffzelaya

http://linkedin.com/jeffzelaya

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What’s next?


1) Fix up my LinkedIn profile

2) Connect with Jeff

3) ??????

4) PROFIT!!!!

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Thank you!


Choose your free gift

LinkedIn Social Selling Webinar ($300 value)

LinkedIn Profile Review ($197 value)

http://jeffzelaya.com/webinar

http://jeffzelaya.com/webinar