5 Ways to Enhance Professional Expertise with Social Media

Professional Services Branding:

Ways to Enhance Professional Expertise with Social Media.(it’s not as scary as you think…)5

Should our firm be using Social Media?

Should our firm be using Social Media?

Nope. Not until you develop a strategy.

1. Design your SM Strategy. As marketing goes, it can seem easy and inexpensive, but requires planning, time and energy to implement well.

Example Strategy: Goal: Increase sales by 20%

Strategy: Grow existing database

Become a thought leader

Publish weekly article

Tactics: Marketing, Networking, SM

Where do we start?

2. Begin with the end in mind.- PR / Speaking / Writing Opportunities

- Where’s your hub?

- What’s your Call to Action?

- Thought Leadership is a Strategy...

- Lead Generation & Sales are Objectives

Should we start selling to friends on Facebook?

3. Learn how SM is Unique.- Two-way conversation / discussion

- Reveal level of authenticity (or lack of)

- Form tribes, build community, have fun...

- Create & fuel buzz

- SEO benefits

Who wants to know what I had for breakfast?

Who wants to know what I had for breakfast?

Only your stalkers. Professionals should focus on thought leadership and conversations.

4. Share how you think.- Expertise / Thought Leadership

- What do you know? Your unique POV?

- Reinforce your Positioning

- Ask audience for feedback

- Attract top talent

Are pics okay on Facebook and Myspace?

Be smart about who you friend, what you say, and what’s visible to “anyone.”

5. Choose the right tools.Social Media options and opportunities: What’s right for us?

- Social Networks

- Blogging & Micro-blogging

- Nearly Traditional Options

Business

Entertainment

Deep Brief

Blogging

Podcasts

Blogging

Smaller Indiana

SlideShare

Twitter

Facebook

Facebook Fan Pages

YouTube

Website OneDegree /

Plaxo

LinkedInEmail

Example campaigns:

Q&A:

Thank you.

Josh Miles, Principal Miles Design LLC - Indianapolisjosh@milesdesign.com

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