5 Ways to Use Audio to Enhance Your Small Business

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Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

Professional Audio makes your company soundlarger and more professional.

Audio solutions help improve customer satisfactionand reduce frustration when call volumes reach capacity.

Giving your company a voice will distinguish you from competitors.

Audio marketing creates more buzz, keepscustomers informed, and enhances yourcompany’s reputation.

Audio marketing initiatives allow yourcompany to reach the already captive audience.

Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

Blog: Audio Solutions to Make your Small Business Look and ‘Sound’ Bigger

Serves as an opportunity to announce time sensitiveInformation and market your business.

Many times a customer’s first impression of your business is your hold message.

Proper audio content will increase customer satisfaction and decrease the chances of hang-ups, and unhappy customers.

Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

Blog: Message On Hold is Your First Impression

Automate your IVR for simple procedures to reduce hold time and increase efficiency.

Gain customer confidence and brandAwareness.

Decrease the need for a live agent.

Act as a “call to action”

Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

Blog: IVR Announcements Can Be an Interactive Marketing Tool

A great voicemail greeting says, "I'm serious and dependable," while a poor one can give the

impression of being unreliable.

•State your name and business.

•Tell callers you will call them back.

•Your voice should match your business’s image.

•Update your message regularly.

• Rehearse your message before recording.

Blog: 10 Steps to Professional Voicemail Greetings

Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

Music can generate emotional responses from customers, keeping them in your business for

a longer time.

Having any type of music increases pleasure and patronage for

in-store customers.

Tempo and rhythm have the greatest influence on shopper experience.

Slower music at a lower volume will keepShoppers in your store for longer compared

to fast, loud music.

High volume, fast pace music increases perceived time duration.

Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

Blog: Overhead Music Sets the Tone

Affordable and effective.

Reach customers on a more personal level.

Allow your business to market and communicateIn a creative way.

Can also be describedas an audio

blog.

Conversational.

Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

Blog: 10 Business Podcasting Ideas

Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com