7 Key Ideas on Social Media

7 Key Ideas Around Social Media

Valérie MARCH Author « Comment développer votre activité grâce

aux médias sociaux »

Esmod – Paris, 26/06/2012 Twitter : @valmarch LinkedIn : fr.linkedin.com/in/valmarch Viadeo : fr.viadeo.com/fr/profile/valerie.march

26/06/2012 1 Valérie MARCH

7 key ideas around social media

1. Social Media ?

2. Why so much talk about social web?

3. So much more than just a Facebook page

4. It’s all about loyalty

5. Think visual web

6. You’re not alone…funding through the community

7. Social Web – not so free anymore

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SOCIAL MEDIA ? #1

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1. Social Media ?

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1. Social Media ?

Facebook : 850 millions active members in the world.

– In France : 1 out of 2 web users

Twitter : 380 members in the world

– Think Influence

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1. Social Media ?

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WHY SO MUCH TALK ABOUT SOCIAL WEB

#2

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2. Why so much talk about social web ?

Social Web Conversations and Content created by consumers, employees, competitors…

Brands do not have the upper hand any more

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2. Why so much talk about social web ?

DEFENSE Acting out of fear

OFFENSE Looking for opportunities

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SO MUCH MORE THAN JUST A FACEBOOK PAGE

#3

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3. So much more than just a Facebook page

Branded Spaces

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3. So much more than just a Facebook page

User Generated Content

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3. So much more than just a Facebook page

Personnalisation for social media enabled word of mouth

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3. So much more than just a Facebook page

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IT’ S ALL ABOUT LOYALTY #4

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4. It’s all about loyalty…

1.

Your clients Loyalty

2.

Word of mouth

3.

Brand awareness+ New

clients

Your clients’ contacts

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In 1 clic

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4. It’s all about loyalty…

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4. It’s all about loyalty…

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4. It’s all about loyalty…

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THINK VISUAL WEB #5

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5. Think visual web

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5. Think visual web

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5. Think visual web

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5. Think visual web

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YOU ARE NOT ALONE… FUNDING THROUGH THE COMMUNITY

#6

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6. You are not alone…Funding through the community

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6. You are not alone…Funding through the community

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6. You are not alone…Funding through the community

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6. You are not alone…Funding through the community

KEY SUCCESS FACTORS

– Ability to build a community

– Community : quantity AND quality

– Tell a story

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SOCIAL WEB NOT SO FREE ANYMORE

#7

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7. Social Web…not so free any more

On social media…

“If You’re Not Paying for It; You’re the Product” (= Internet User)

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