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Why do some brands become so successful on Twitter platform, while some others gravely fail with their Tweeting adventures? I’ve observed few brands that I follow on Twitter, and listed down seven Twitter best practices used by winning brands
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7 Things You Should Know About
Tweeting for Brands
www.amisampath.com / @Amisampath
www.amisampath.com / @Amisampath
One: Focus on Quality, Not Quantity
• Don’t blindly follow people, with the hope of getting a follow back from them
• Make sure your followers qualify to be in your target market
• Having 10,000 irrelevant followers for your brand is as ineffective as having 0
www.amisampath.com / @Amisampath
Two: Expect for Rudeness, But Don’t Be Rude • Unlike traditional media, Social Media is two-
way, and interactive
• They can’t tell you “your brand sucks!” as a response to a TV commercials
• But they can do so on Twitter!
• Loud enough to be heard by other customers!
• Don’t react to rudeness with rudeness
• You represent the brand
www.amisampath.com / @Amisampath
Three: Know who are following you on Twitter • Hands on knowledge about your
followers
• Are they spammers?
• Can they actually buy from you?
• How many people follow them back?
• Are they regularly Tweeting?
www.amisampath.com / @Amisampath
Four: Don’t shout on Twitter. It’s not the Sunday fare
• You are not in the center of the universe!
• Your followers may not have enough time to pay attention
• Don’t shout to get their attention
• Excess use of capital letters is shouting
• Repeating same tweet is shouting
• Be patient!
www.amisampath.com / @Amisampath
Before the Next Point Just a Quick Note!
Visit www.amisampath.com to get more similar posts on Twitter, Social Media and Marketing
Follow me on Twitter, @Amisampath
www.amisampath.com / @Amisampath
Five: Encourage engagement
• Use Twitter to keep your followers engaged with each other, and with your brand
• Twitter sometimes can be boring for many people
•
• Ask interesting but simple questions from your followers
• The secret of keeping your followers engaged with your brand is to attract as much as relevant followers
www.amisampath.com / @Amisampath
Six: Listen more, and talk enough
• Most brands come on Twitter for just to talk about themselves
• Following too little people can be a sign that you are not ready to listen to others
• Regularly send @ replies to your followers
• Appreciate their Tweets
www.amisampath.com / @Amisampath
Seven: Measure your Twitter presence regularly • Everything that you do for your
brand must get measured and evaluated
• Number of re-tweets you earned is a good measure of exposure
• Number of @ mentions about your brand
• The followers-friends ratio is another good tool
www.amisampath.com / @Amisampath
Thank You!
Read the full article on http://www.amisampath.com/2010/03/7-things-you-should-know-when-tweeting.html
Visit www.amisampath.com to get more similar posts on Twitter, Social Media and Marketing
Follow me on Twitter, @Amisampath
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