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A4U survey results from over 1,000 affiliates across 30 countries. A must read if you are thinking about affiliate marketing for your business.
Citation preview
09/04/2023
European Affiliate Marketing Landscape Report July 2011
Daniel Desmond
Key Highlights
http://www.affiliates4u.com/news/2011/07/affiliate-revenue-set-increase-30-across-eu-2011/
Affiliate Verticals
Affiliate Models
Most popular creative’s used?
Working with Advertisers/Merchants
Number 1 Affiliate Network
Top Features required from an Affiliate Network
Most popular affiliate verticals
What’s your conversion rate?
TradeDoubler in Digital Marketing Mix
Brand & EducateDisplay AdvertisingSponsorshipContent MarketingSocial NetworkingOnline PRViral Marketing
AcquireSEM
Email MarketingAffiliates
Co-registration
Retain & Grow•Customer Service•Email Marketing•Loyalty Programs•Dynamic Pricing•Personalisation•Community Referrals
ConvertUsability & Accessibility
Landing page & optimisationPromotions & Merchandising
Personalisation & TargetingEmail Marketing
Payment OptionsSite Search
Measure & Optimise Web Analytics
Site PerformanceBenchmarkingOnline Panels
Online SurveysUsability
TradeDoubler supports these activities
Advertisers working with TradeDoubler IE performance network*
All of these advertisers have worked with us on CPL, CPC or CPS Activities
Campaign**:CPL/CPC
Affiliate:Travel
Affiliate:Retail
Affiliate:Telecos
Affiliate:Computers
Affiliate:Misc.
*Note: this is a sample list only**Note: Campaign defined as CPC/CPS/CPM/CPL
Activity within a fixed period of time
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