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Quezia Soares from Accenture presents her social media strategy at our December Direct Sourcing event
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International Recruiting Conference | December 2011
Taking a B2B brand into
the social space
International Recruiting Conference | December 2011
First you have to convince
your own people…
International Recruiting Conference | December 2011
Global brand – Social media isn’t regional, it’s global.
Resource – who’s going to manage this channel? And conversations?
Content – what are we going to say? What can we say?
Risk – what is the worst that could happen? Especially, if we don’t do it?
Results – what do we see as success?
International Recruiting Conference | December 2011
When looking at the external
market, think first about the
relationship you want to build,
the technology later.
International Recruiting Conference | December 2011
International Recruiting Conference | December 2011
People, Objectives, Strategy, Technology
International Recruiting Conference | December 2011
Who is your target audience?
What are their behaviours?
What is the profile?
What are they ready for?
People
International Recruiting Conference | December 2011
International Recruiting Conference | December 2011
What are you looking to achieve?
What are your business objectives for success?
What do you want our target audience to do?
Objectives
International Recruiting Conference | December 2011
International Recruiting Conference | December 2011
Now that you’ve done all the ground work,
what is the relevant technology?
How do you integrate it into your
overall recruitment strategy?
Technology
International Recruiting Conference | December 2011
International Recruiting Conference | December 2011
The Accenture Experience
International Recruiting Conference | December 2011
Talent Acquisition team
International Recruiting Conference | December 2011
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