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Advanced Branding Strategy Masterclass
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Brand Strategy Role and Definition
Forces of Change
Implication for Marketers
Virtual Context
Consumer Power
Channel Proliferation
Media Fragmentation
Hyper Competition
Web 2.0
Applying the knowledge
Future scenarios
Market context
PROGRAM CONCEPTUAL FRAMEWORK Version 1.0
Idris Mootee
what is a brand?
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what is a product?
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a product is no longer a product – it is a set of often personalized and interconnected interactions that define a total brand experience.
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customer experience is now the new manifestation of a brand
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From Branding to Bonding
Brand Promise
Customer Engagement
Customer Advocacy
Brand Equity
Brand Strategy
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Mobile Video
Social Networks
Location Based Service
Googlism
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The Expanded Brandsphere
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You can be part of a global community that help provide the answers……and shape the industry thinking of the future……
Advanced Branding StrategyMasterclass
Register now at www.mootee.typepad.com
Starting 3rd Week of August 2007 www.mootee.typepad.com
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