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How can Lays do Test Marketing
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Test Marketing Strategies
Submitted by_Akshee Jain
CURRENT SCENARIO
STRATEGIES
Mini Stalls
Voting
Evaluation
Mini Stalls
Sales
Evaluation
1. Mini Launch
Organize picnics or 1 day long recreational activity camp for kids
Offer different flavours for free and charge for conventional flavours
Analyze the salesObserve which new flavour was preferred the
mostAlso, compare the sales of new flavours with
sales of conventional flavoured chips to predict the sales in the actual market
2. Target the kids
STRATEGIES
Introduce new packaging styles like ‘Pringles’Launch in diff erent sizes at diff erent pricesAnalyze the sales
STRATEGIES
3. Packaging
THANK YOU
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