Amazon: Friend or Foe? Amazon's Role in Affiliate Marketing

Amazon: Friend or Foe?Amazon’s Role in Affiliate Marketing

Presented by:

Introduction

Paul Schroader: President – PS Web Solutions

It’s Huge!!!!

Amazon Search Engines Retailer's Site0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Where consumers search for products

44% of U.S. Online Shoppers start product searches with Amazon

*Fall 2015 Survata survey conducted for BloomReach

Too big to Ignore

Do you have an Amazon Strategy?

Product searchers will look for your product(s) on Amazon

Do you want Amazon, Dealers or other Distributors to determine how your product is represented?

Do you have an Amazon Strategy? (cont.)

Take control of how consumers find you on Amazon

Protect your brand, images, descriptions and, most importantly, pricing.

How will this affect my Affiliate Strategy?

If you are not in control of your Amazon presence, then chances are your affiliates are losing out.

A solid Amazon strategy can actually boost sales and exposure, thus helping your affiliates.

So many questions

Where would we even start?

Can’t we just let Amazon handle

everything?

Doesn’t Amazon require huge

commissions?

How to we get Dealers under

control?

Will this upset our partners?

Q & A

Contact Info

Paul Schroader: www.linkedin.com/in/paulschroader

@pswebs

pauls@pswebsolutions.com