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This is the slide deck from my presentation at APAC Tech4Good Summit '11, which was held in Colombo, Sri Lanka last May 2011.
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Tech4Good Asia Pacific SummitTech4Good Asia Pacific SummitMay 2011 #APACtech4goodMay 2011 #APACtech4good
Colombo, Sri LankaColombo, Sri Lanka
Presentation by: Presentation by: Shai CogginsShai Coggins
Manager, Communications & Web ContentManager, Communications & Web ContentTwitter: @shaicogginsTwitter: @shaicoggins
Growing Social Media Growing Social Media for Social Good for Social Good
in the APAC Regionin the APAC Region
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Programs and Services
DonorTec National DirectorySAcommunity
MatchITConference, Website, SocMed, NetSquared
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IS SOCIAL MEDIA RELEVANT?
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Social Media Use in Asia Pacific (2010)
Watch on YouTube:http://www.youtube.com/watch?v=KHqnMxltYoE
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IS SOCIAL MEDIA RELEVANT?
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Word of Mouth = Social Networking
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Social Media Growth Stages
Partly based on Beth Kanter’s Social Media Strategy Blocks (http://bethkanter.org/ | Twitter: @kanter)
SIT CRAWL WALK
RUN FLY
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Growth Stage:
SIT•Awareness / Taking Notice•Acknowledge the Need•Tentative Attempts
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Growth Stage:
CRAWL•Start 1 - 2 accounts•Ad Hoc Updates•No ownership•1-2 people organisation awareness•Broadcasting Mode
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Growth Stage:
WALK•Support from top level•Staffing allocation (part-time/full-time)•Updates more often, no schedule•Start @replies, etc•Creation of original content
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Growth Stage:
RUN•Managed by full-time staff•Scheduled and planned updates•Organisation-wide awareness•Engagement with RTs, hashtags, etc•Regular original content•Multimedia use•Basic analytics
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Growth Stage:
FLY•Organisation-wide use•Facilitation •Strong community engagement•Co-creation of content with community members•Community ownership•Effective use of additional tools (analytics, etc)
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Which stage are you at right now?
SIT CRAWL WALK
RUN FLY
Social Media Growth Stages
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Social Media Strategy
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Growth Tips: PLAN
•Identify your social media goals - awareness, fundraising, community engagement, etc.
•Allocate appropriate resources.
• Create a content/social media strategy.
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Growth Tips: EXECUTE
•Choose a platform and learn it well. Make sure you go where your stakeholders hang out.
•Engage, not broadcast! (Remember 555+ rule)
• Include community and original content.
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Growth Tips: MEASURE & ANALYSE
•Know what you need to measure – both quantitative and qualitative data.
•Use the right tools at the right time – Excel spreadsheets, TwentyFeet, PostRank, HootSuite, Twitalyzer, etc.
•Make LISTENING a part of your strategy!
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Recruit volunteers
Engage with Stakeholders
Fundraising Campaign
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Feedback,Promotions, Comments,
Likes...
http://www.facebook.com/pages/The-Parents-Jury/111753535541539
http://www.facebook.com/pages/A-Stronger-Voice-For-Greater-Western-
Sydney/469351070787
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© Luke Bowering. Used with permission from the artist.
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Facebook: http://www.facebook.com/connectingup
Website: http://connectingup.org/
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Thank You!Thank You!
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