App Cloud Breakout Session - Dreamforce to You Amsterdam

App Cloud Experience a new way to build apps

 Jan Willem van Buuren –  jvanbuuren@salesforce.com

 Pim de Wit –  pwit@salesforce.com

Customer Success Services

Customer Success Platform

Developer Success Platform

Force.com Heroku Enterprise

AppExchange

Shield

Trailhead Wave

Thunder

Success Community

Salesforce Success Services

Success Ecosystem

Apps Analytics

Community Marketing

Service Sales

Lightning

Multitenant Cloud

Complete CRM

5.5 Million apps

Customer Success Platform

Our Platform/AppCloud Has Had Huge Momentum

40 + Lightning Components on

AppExchange

3 Billion + Transactions / Day

5.5 Million + Applications

100,000 + Trailhead Badges

2,800 + AppExchange Apps

2,300,000 + Salesforce Developers

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Connected Driver

Connected Executive

Precision Media

Connected Farmer

Connected Shopper

Connected Families

Precision Services

Connected Fan

Customer Connections Continue to Evolve  Customer expectations are constantly evolving

Customers Want a Connected Experience

 How they interact with your employees

How they interact with your apps

How they interact with your products

Engaging UX Data at Scale

Companies Need to Deliver a Connected Experience

 Single View of Customer

Siloed Experiences

The Connected Experience for Customers is Broken  

Your Customer

Employee Experience

App Experience

Product Experience

The Future of App Development requires a Connected Platform

Apps Need to Connect Across Multiple Layers

Data

Network

Identity

The Power of App Cloud  

Automatic Upgrades

47 Major Releases (3x /year)

Multi-tenant Infrastructure

Metadata-based Single Code Base

and Shared Infrastructure

Open & Extensible

API-First Architecture 2800+ AppExchange

Apps

Unbreakable Customizations

Integrations and customizations auto-upgraded

6BLines of

Apex Code

500MAPI Calls Per Day,

28 Versions

15MCustom

Database Tables

12MVisualforce

Pages

Salesforce App Cloud is Your Fastest Path From Idea to App

Idea

Idea

Legacy App Dev 6-12 Months

App

Build App with modern frameworks Connected Desktop

and Mobile Apps

install complex software

build app

make it mobile &

social

build & test security

buy & setup

hardware

define user access

setup reporting &

analytics

Salesforce Apps

Salesforce1 Lightning Connect: How it Works Unlock Your Back Office with an Agility Layer  Deploy a two-speed architecture to help the IT go faster

Back Office

Systems of Record

Front Office

Systems of Engagement

Rapid Innovation

Mobile-first

Collaborative

Productivity Apps Engagement Apps Connected Apps

Deliver Any Type of App with Salesforce App Cloud

Productivity Apps Engagement Apps Connected Apps

Build Productivity Apps with Force.com and Lightning

HR Help Desk

Employee Intranet

Recruiting & Onboarding

Performance & Coaching

IT Help Desk / Self-Service Community

Legacy Applications Consolidation

Enterprise Knowledge

Identity Mgmt

Custom Web / Mobile Applications

Business Agility Layer (e.g. Claims, Underwriting, …)

Asset & Facilities Management

Financial Shared Services

M&A Enablement

Early Warning Management

Product Ideas & Innovation

Pre-Production Testing

Warrant Coverage Decisioning

Procurement

Vendor Management

Transportation

Logistics

Contract Management

Budget Management

Contract Management

Pricing

Billing Management

Audit Management

Connect Every Department on One Platform  

Apps

HR Product Supply Chain IT Finance Ops

 “Everybody in Brown-Forman touches Salesforce every day. It's a huge part of the fabric of the company.”

50+ Apps built by IT on Salesforce including Product Inspections app, “Buy the Barrel” customer app, Vendor onboarding community and a Retail Execution App, all integrated with SAP data

Personalized employee homepages with news, apps, and widgets

100% adoption across 4,000 global employees in 160 countries

Brown-Forman Creates Their Own App Revolution

-Toby Lester, VP of IT, Architecture & Innovation

Industry: Consumer Products & Retail Segment: Enterprise

Video

Leading Companies Run Apps for Every Department   Human Resources

Employee Collaboration

Employee Intranet

Recruiting & Stock Plans

Recruiting

Healthy Workplace

Employee Intranet

60 HR Apps + Intranet

Employee Intranet

Operations

Asset Management

Product Lifecycle Management

Inventory Management

Field Services

Field Services

Field Inspections

Brand Auditing

Marketing & e-commerce

Website (Europe)

Franchise Websites

Website

Deliveries

Budgeting

Marketing Collaboration

Franchise Management

Event Management

Found from website recreated PMS

Mobile Commerce

Productivity Apps Engagement Apps Connected Apps

Build Engagement Apps with Heroku

Modern Customer Apps Demand a Different Recipe  Flexibility and Scale are keys to success

 Open Source  New Frameworks

 Rapid Iteration Tools  New Architectures

 Continuous Delivery

 Instant Scalability  Modern Languages

 Personalized  Immediate

 Beautiful design

 Connected

Agile and elastic platform that developers love Smarter infrastructure lets you build apps that scale

Open and extensible Modern language support and ecosystem of 150+ add-ons

Connected to Salesforce Sync customer apps with business processes

Build Engagement Apps with Heroku

"Toyota Motor Europe has a broad and complex portfolio of more than 40+ interconnected customer- facing applications. We rely on Heroku as the platform for these mission-critical apps, and it is helping us transform how we connect and engage with our customers.”

Toyota Motor Corporation’s European operations with 31 sales/marketing orgs in 56 countries

Complex trans-continental portfolio of 40+ mission critical customer portals (www.toyota.de)

Unified all 40+ customer portals onto Heroku, with roadmap to extend customer engagement

Toyota Motor Europe drives customers experience on Heroku

Pierre Masai, CIO, Toyota Motor Europe

Productivity Apps Engagement Apps Connected Apps

Build Connected Apps with Salesforce IoT

Terminal

Thousands Millions Billions connected things

Internet of

things

Network of

PCs

Network of

terminals

Are You Prepared for Business at IoT Scale?

Salesforce IoT

Connect With Everything Connect every device, sensor, website, and application to gather all relevant data

Build Smart Real-Time Logic Use data and insights to make smarter, more personalized actions at IoT scale

Engage Proactively Use the power of Salesforce to reach out to your customers & employees 1:1 wherever they are

Unlock Data Build Apps Empower Users

+ =

Demo

With Pre-Built Apps, Companies Can Go Even Faster  AppExchange is the #1 Business App Marketplace

Customized for Salesforce

Trusted and Secure

Reviewed by Peers

Over 2,800 apps 3 million installs

Quick Setup with Clicks, Not Code Designed for anyone to build and deploy

Native in Salesforce Integrated directly, everything works

Build Compliance into your Apps Encrypt, monitor and audit everything

Encryption - Event Monitoring - Field Audit Trail

Salesforce Shield  A new level of trust and compliance for Salesforce

Introducing

Salesforce Shield  New services to help you build trusted apps fast

Encrypt Audit Monitor

Platform Encryption Field Audit Trail Event Monitoring

Salesforce Recognized as a Leader by Gartner Enterprise Application Platform and Mobile Application Development Platforms

Magic Quadrant for Mobile Application Development Platforms, Worldwide July 25, 2015

Magic Quadrant for Enterprise Application Platform as a Service, Worldwide March 24, 2015 Analysts: Yefim Natis, Massino Pezzini, Kimihiko Iijima, Anne Thomas, Rob Dunie

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Apps are Critical for Customer Success  CEOs see mobile tech as the most strategically important investment for their business

PwC's 18th Annual Global CEO Survey of 1322 CEOs across 77 countries in 2015

81%

19%

of CEOs rank investment in Mobile Apps as critical to the business and customer engagement

81%

Yet IT Departments Struggle to Deliver Enterprise Apps  Gartner Says Demand for Enterprise Mobile Apps Will Outstrip Available Development Capacity Five to One

App Demand Apps IT Can Support

5:1 IT App Gap

Graphic created by Salesforce based on Gartner Research: Gartner Press Release, “Gartner Says Demand for Enterprise Mobile Apps Will Outstrip Available Development Capacity Five to One”, June 16, 2015

App Cloud Delivers Proven Success  

Coding Productivity

52 % +

48 %

+ Decrease in IT Costs

Faster Integration

52 % +

Faster System Testing

52 % +

Faster Deployment

55 % +

%

Faster Design

55 +

Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected.  Response sizes per question vary.

Faster Configuration

55 % +

Average Percentage Improvements Reported by Salesforce Customers

Thank you