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Jobs used the money earned from Apple Stocks to fund Next Computers a company that
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CIEE Study Center in Palma de Mallorca Entrepreneurship and Innovation Course
Pere Joan Ribas Barceló perejoanribas@gmail.com
Steve Jobs: Serial entrepreneur
Jobs: Serial entrepreneur
It was devasta*ng for Steve to get fired from his own company, the company he created. He was angry and sold all his shares (at a bad price). Nevertheless, he was the biggest shareholder of the company and got more than 100 million for his stocks. However, as he said at a speech at Stanford, it was the best *me of his life. He had the opportunity to start again but with all the previous experience and knowledge.
Serial entrepreneur Founder of Next
Jobs used the money earned from Apple Stocks to fund Next Computers (11 employees). A company focused in SoHware development. During those years, Next developed a Powerful Opera*ng system that would later become the Core of the MAC OS. Jobs no*ced that the innova*on in computer industry was not in the hardware but in the soHware. Target group: Higher Educa*on, College and Universi*es.
q Founder of Pixar Studios
Serial entrepreneur
Steve Jobs invested 5 million dollars to create Pixar. He took 70% of the shares and gave 30% to the employees. However, Pixar was not profitable during the first years and Jobs had to reinvest money in Pixar. AHer 5 years, he was owning 100% of the shares. In 2006, Walt Disney bought Pixar for $7.400 million dollars and Jobs became Disney’s largest shareholder.
Apple did not innovate • When Jobs leH Apple, the company was the leader of Laser
Printers and had Computer Technology 10 years in advance of their rivals.
• 10 years aHer, Apple did not introduce any substan*al innova*on in the market. The Macintosh was almost the same model with a few minor improvements.
Compe;tors § MicrosoH took 95% of the shares of the Opera*ng system
soHware. § Apple was 90 days away from going bankrupt. § Apple bought Job´s company “Next Computers” for 400
million dollars and got the Opera*ng System they needed for its computers.
§ Jobs came back to Apple to become its CEO
Jobs bites the Apple
End of the 1st chapter
End of the 3rd chapter
Bibliography
• Steve Jobs: How to live before you die • Entrepreneurs (1986), TV Documentary • Steve Jobs The Lost Interview (2012), Documentary • Steve Jobs: One Last Thing (2011), Documentary • Steve Jobs: Billion Dollar Hippy, BBC Documentary • Steve Jobs and Bill Gates Together in 2007 at D5 • Interview: Steve Jobs in 2010 at D8
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