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Call it the digital generation. The websites are so 20th Century. Today, your audience is simply and relentlessly rejecting media and brand marketers that fail to connect with their interests and their increasingly interconnected digital lifestyles. So what are marketers to do? How do you create the kind of experiences needed to engage consumers in an increasingly fragmented media universe? How do you identify and capitalize on the right mix of digital channels and interactions that will build awareness and demand for your offerings before your audience hits the snooze button? Find out more in this webcast with Rick Mathieson, author of THE ON-DEMAND BRAND.
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Building the On-Demand Brand: Top 5 Digital Marketing Trends
to Capitalize On Now
In this exclusive AMA event featuring Rick Mathieson, author of THE ON-DEMAND BRAND, you'll discover…
> Five of the most important rules for digital marketing success as they apply to the major trends taking shape for 2011> The real opportunities presented by some of today's hottest consumer technologies, vs. some of the most prevalent and egregiously hyped perceptions> The surprising ways some of today's most innovative marketers stay ahead of the change curve to build sustainable brands that are available and ready for business anytime, anywhere
AMA Webcast:Building the On-Demand Brand: Top 5 Digital Marketing Trends to Capitalize On Now
Presenters:Rick Mathieson, Author, The On-Demand BrandAlli Libb, Moderator, American Marketing Association
Sponsored by:
The audio portion of today’s presentation is available via broadcast audio. You can also dial in to hear audio: Participants (US & Canada, Toll Free): 800.945.9434Participants (International): +1 212.231.2907
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Additional Questions? Contact our speaker at: RickMathieson.com General AMA Questions can be sent to: alibb@ama.org
RecordingA link to the recording of this presentation will be sent within a few days
SlidesA link to the slides will be sent to you within a few days
Twitter Please reference hash tag: #AMAAquentODB, when tweeting about this
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