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Are You Paying Attention?
Yashda A Waghmare FreeStyle
Aim…….
To see something which is always caught by the unconscious mind….
To surprised as how a simple décor and a smile changes our mood
To find how reward points and free gift makes our day…
To tour six stores and feel the paradigm shift……
A tour which catches us with surprises…
Tour Begins………
Destination
India, Mumbai
Six Stores
Crossword Book Store, Mumbai, Dadar
Insights:• Segregation into sections• Store personnel to take of the
customers• Bright colour combinations and
light music gives cheerful feeling• Sofa and a coffee gives a homely
feeling.
Opportunities: • It would be appreciated if the
reviews for latest book is available for the readers.
Max Showroom, Mumbai, Dadar Insight:
• Helpful personnel for finding right fits
• Light music, bright soothing colours gives a pleasant feeling.
• Varieties of clothes with wide price range attracts
Opportunities:• A stylist present in the showroom
to suggest clothing based on the body type and other factors.
Maya Jewellery Show Room, Dadar Mumbai
Insights:• Showroom located in the good
location and ambience.• They have created a brand with
multiple stores in India.• Make to order, allowing
customization.• CRM in place, with on going
promotional activities through email and SMS
Opportunities:• Simple jewellery shop, no
prominent opportunity for improvement.
Ramesh TailorsMumbai, Bhoiwada
Insight:• A local shop, occupying huge space,
catering to low end customers• Originally tailors, successfully
experimented with backward integration by selling cloth as well.
• Created a good ambience with use of soft colours and lightings.
Opportunities:• Shop doesn’t have customer
relationship management/ loyalty programme
• Eye catching display and designs
Khau Galli, Nariman Point Mumbai(Sandwich and Fresh
Fruit Juice stall)
Insight:• Road Side eateries in a key
business area of Mumbai.• Assembly line method used for
preparation of sandwiches. • Hundreds of customers are
catered daily at a very cheap price.
Opportunities:• No. of personnel should be
more during lunch time.• Cleanliness and water quality
should be maintained.