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Associations often tout discounted products and services as a primary membership benefit, but how effective are discounts in retaining or engaging members? There is indeed a better way to create lasting value for members—by rewarding them! Based on the neuroscience behind member loyalty, learn how rewards programs can help better deliver your association’s messages, increase engagement, and strengthen member loyalty.
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Why Is This Important?
Answer These Questions: What does the idea of loyalty mean to your association;
your members?
How do rewards tie into your thinking on association membership?
What are behaviors in member support and community do you want to have in your association: casual users?/ proactive advocates?
The Science Behind Loyalty
Rewards One Principle
Gratification
Role in Decision Making
Loyal Members are the
Lifeblood of any Association
Rewards & Recognition
Start With End in Mind? What Behavior Do You Seek?
Rewards are not one size fits all!
The moment people in an organization are recognized, they will act to get recognition. The moment they realize that the organization rewards for the right behavior, they will accept it. Peter Drucker - WSJ
Source: http://www.maritzmotivation.com/maritzmotivationsolutionsblog/sales_incentives/sales-incentive-program/
Rewards
Should Be:• Fun & Guilt Free• Meaningful• Easy to Achieve• Long Term Memory Value
Positive, Immediate and Certain Change requires a motivator - what gets
rewarded gets done Award needs to have meaning and be
beyond the living basics Reinforcement to motivate future behavior
Communicate Value By sharing:> Offers> Updates> Balances> Program/Brand Info
Through Methods:V EmailV ArticlesV Direct MailV Flier PlacementV Web banner adsV F2FV Social Media
Reward Communications
Get ReadThis Provides More Opportunities
Types of Reward Programs
• Honor & Recognition• Service Years• Points • Tiered Points• Upfront Fee• Coalition• Gamification
Reward Program Implementation
• Build Loyal Member Profile Based on Member Behaviors
• Ask Appropriate Questions• Understand Costs • Understand Technology• Choose One Program or Mix it Up• Communicate Value• Communicate Value• Communicate Value
Questions?
Contact Us
Bonnie Fedchock, CAEExecutive DirectorNational Association for Catering & Eventsbfedchock@nace.net www.nace.net
Giulietta VersigliaChampion of Marketing & ProductsAffinity Center International giulietta.versiglia@affinitycenter.comwww.affinitycenter.com
David CarrithersPresident & Managing DirectorAffinity Center Internationaldavid.carrithers@affinitycenter.comwww.affinitycenter.com
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