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Session 10Case Study: BBVA Tú Cuentas
Online Banking Experience
Case study: BBVA Tú Cuentas
A Context
B PFM application
C e-Commerce
D Channels
E Decisions
ContextA
Strong focus on innovation1
Need for differentiation2
The next generation of customers3
4
1. Agregación de información.
2. Clasificación automática de dicha información
3. Análisis de finanzas personales
4. Comparación con grupos de referencia
5. Recomendación personalizada
Personal Finance Manager
B
AggregationB
CategorizationB
AnalysisB
ComparisonB
RecommendationsB
e-CommerceC
e-commerceC
12
Online bankingC
13
E-MailingD
14
Postal mailingD
15
DecisionE
Online banking manager
CarltonNew business models mgr.
LeoMobile banking manager
EduardoE-mail marketing manager
FilipeDirect marketing manager
Borislav
Marketing DirectorRahul
16
DecisionE
Personal Finance Manager
E-commerce
Mobile version
E-mail reports
Printed reports
Carlton
Leo
Eduardo
Filipe
Borislav
Anne
Gonzalo
Sussane
Elena
Paul
Initiative In favor Against Decisio
n
Rahul
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