Assignment (10%)Requirements:• Form a group of 5 persons• Design one direct mail piece to complete

this objective: To promote the Thai culture for the

people to aware of and help preserving it

Direct MailStep 1 Objective : To promote the Thai culture for the people to be aware of and help preserving the beloved culture

Step 2 Offer: Free culture-oriented premium

Step 3 Response/order : Register now online to get the premium and share it on facebook Step 4 Fulfillment : Those premiums will be sent via post for free (make it easy for them)

Step 5 Evaluation: Track the participation rate online via registration and facebook

What you have to do with your direct mail are

1. Write the text to educate people about the assigned culture items (language, national anthem, food etc) (20 marks)

2. Design the look of your offer (25 marks)

3. Persuade people to participate(respond) in this activity by registering online to earn free premium by writing persuasive content (20 marks)

4. Explain to the people that they will get free premium by mail and they have to share it on facebook (5 marks)

5. Plan your effectiveness evaluation (0 marks)

6. Interactive creative design (30 marks)

DRAFT 1 is to submit on Thursday 20 February 2014

Final Version is on Tuesday 11 March 2014

The good direct mail will be exhibited in “Ad in love” festival

during 17-21 March 2014

SYSCO’s 2010 Fall Food Show

Advertising Agency: Duval Guillaume, Antwerp, Belgium

Cultural and Social InfluencesCulture• a way of life• Learned and passed on

from one gen. to another• Value shapes Norm.

Tangible items: art, literature, building, furniture, food, clothes, etc.Intangible concept: history, knowledge, moral, tradition, language etc.

Wells, Moriarty, Burnett & Lwin - Xth Edition

ADVERTISING Principles and Effective IMC Practice