AZ SBDC July 16th

"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.

Identify your innovation. Safeguard your success.

®

 Mary  Jue)en,  Founder  &  CEO  

IP  for  Entrepreneurs:  Raise  money  while  Protec8ng  your  Ideas    

July  16th,  2014  AZSBDC  ALL  HANDS  MEETING  

Entrepreneurs’ World

Innovation Capture is Hard

Got Intellectual Property? Why Care…

100% of all companies have IP •  IP theft costs US companies $250 billion annually

• 700K new startups annually vs. 20% protected IP after 1st year

Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.      

IP Strategy? When?????

• IP is most valuable asset and not on your Balance Sheet

•  Exclude competition; Attract investment (incl. crowdfunding); Leverage & license

•  Avoid IP loss, infringement, or business failure Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.      

What is IP?

•  Patents (utility & design) •  Copyright © •  Trademark/Service mark TM SM ® •  Trade secrets – unsung heroes

NO  legal  advice  provided!  

IP Misconceptions

•  IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors. •  Trade secrets are the easiest to protect because there is no registration. •  You can copy anything without a copyright © •  You can copyright an idea.

•  Domain = TM

•  If I pay for it, I own it.

•  Patents means right to make or sell.

IDENTIFY IP

PROTECT IP

PICK A PLATFORM

BUILD SOCIAL CAPITAL

CREATE A PITCH

FUNDINGRAISING APPROACH

Start on the Right Trak

Do NOT start with creating a: Campaign Pitch or Business Plan THIS APPLIES TO ALL FINANCING!

Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.      

IDENTIFY & PROTECT

WHY WHO WHAT WHEN WHERE

✔  

WHO: IP Ownership Challenges

•  Multiple Inventors •  Who you are? Employee of another company •  Proper Assignment of IP Rights – personal versus

company •  Assume that Ownership automatically extends outside

the US

•  Date of Idea/Invention (First to Invent à First INVENTOR to file)

•  Date of Use •  Date of Filing •  Date of Conversion •  Renewals

WHEN: Key Dates to Remember

•  Idea •  URL •  Name •  Know how •  Employees •  Contractors

WHAT: Business Plan/Funding Presentation

Strategies to Protect IP

•  Do it Yourself: –  USPTO.gov –  Copyright.gov

•  Hire a Professional:

–  Attorney, Consultant, Legal Zoom, Rocket Lawyer

•  Secrets:

–  Notary, IP Vault, Copyright software

•  Inventor •  Website •  Software •  Restaurant •  Traklight!

`  

Case Studies 2/26/13 11:42 AMIP Awareness Assessment

Page 1 of 2http://www.uspto.gov/inventors/assessment/assessment.html

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Reform (FAIR) Act

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and Retaliation (NoFEAR) Act

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Regulations.gov

STOP!Fakes.gov

Department of Commerce

USA.gov

Strategy Targeting Organized

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Contact Us

USPTO Webmaster

This page is owned by Inventor Resources.

Trademarks

Q5. Do you control and manage the proper use of your trademark by other users

you have authorized?

1. Yes.

2. No.

3. Not sure.

Next

Before starting the assessment, please note:

Save the link for this page as a favorite/bookmark on your browser.

In the “Internet Options” of your browser, deselect/uncheck history on exit. This will allow you

to return and resume your assessment session in case you cannot finish it in one sitting. This will

also allow you to access your training materials and assessment results at your convenience.

As you are answering the assessment questions, choose the answer that best applies to your

business or circumstances as an independent inventor or individual. Where applicable, choose all

the responses that apply to your situation.

Responses or data collected in the assessment are not stored or used by the USPTO or NIST MEP.

Important NoticePlease note that any information providedhere does not constitute legal advice, but isintended to increase your IP awareness.When filing an application for obtainingspecific IP rights, it is recommended that youobtain professional legal assistance. The IPAwareness Assessment contains links toexternal websites. USPTO does not maintainthose external sites and is not responsible forthe material found therein.

IP Strategies & Best Practices

Trademarks

Copyrights

Design Patents

Trade Secrets

Utility Patents

Using Technology of Others

Licensing Technology to Others

International IP Rights

IP Asset Tracking

IP category

Last Modified: February 26, 2013

3. PICK A PLATFORM

•  REWARDS BASED: Kickstarter Indiegogoà How it works online! •  FEDERAL EQUITY BASED: Not yet legal à Online Business Planning OTHER: Angel List, Lending Club, Georgia CF

GET READY NOW

Federal Securities Equity is not yet Legal Create a Pipeline Same steps as other Financing Sources

EQUITY CHALLENGES:

Business Plan Financials Attestation Valuation

JOBS ACT 2.0?????

Financial Statements ONGOING  &  ANNUAL  REPORTS    Audit relaxed Total raised to $3m #releasetherules

REWARDS

CHOOSE THE BEST PLATFORM FOR YOU:

•  ALL OR NOTHING •  % BASED ON TYPE •  BE REALISTIC

STEP 4: RAISE SOCIAL CAPTIAL

Success is directly related to Social Capital Social Capital is more than Social Media Quality not Quantity

social  icon:  crea8ve  nerds,  iconarchive.com    

CONTENT IS KING Expert Blogs Speaking Social Media PR Start working on this before you launch your campaign.

Traklight  blog  

Case Study: Lessons Learned

What they do.

•  Genetic Art –  Ts –  Portraits

•  Channels –  Obsessed pet owner –  Animal organizations

•  Convert  Steel  shipping  containers  into  medical  clinics  

•  Cooling/Hea8ng  installed  •  Most  of  medical  equipment  needs/electric  and  sink  

•  Durable  •  Quickly  Installed  

A Tale of Two Campaigns

2

Seriously?... Try again?

•  Lessons learned •  New plan of action •  New cause •  New business

opportunity

The new plan. •  Pre-Selling •  HEAVY PR

– Social Presence – Local media

•  Partnering •  Get it in writing •  New rewards structure •  SCHEDULE

Results?!

Ignorance is NOT a Defense

Be Careful: Video Copy Music Business Plans

ONLINE: Campaign Business Plan Projections Videos Music

`  

CREATE PITCH

READ READ READ

Read License & Permission to Use Check out CreativeCommons.org

IP Strategy & Storage"

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Software Platform

Final Note - Attorneys"

Questions?"

Mary Juetten!mejuetten@traklight.com"@traklight @maryjuetten"

!IDENTIFY. PROTECT. SUCCEED.!

"

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