bChannels through partner marketing support

FOCUS. PEOPLE. COMPETENCY

bChannelsExpertise and Experience

Through Partner Marketing Support

Marketing Support for Symantec

Partner TrainingTool Enablement

Campaign Selection Campaign SupportLocalisation, Execution

Relationship Build

MeasurementROI FeedbackFuture Needs

AB

C

● 40,000 partner interactions● 12,000 unique partners spoken to● 1,500 surveys completed with partners● Attendance at more than 40 partner events● 2,000 end customer leads generated for Symantec (1)

BY THE NUMBERS

• Run by bChannels in North America, Europe and Asia

• A team of twenty five native language marketing specialists, across three regions

• Calling to partners to drive commitment to marketing campaigns, and to measure ROI

(1) Based on average contact to lead conversion rates of sampled campaigns

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bChannels Service Centres

“We’ve generated many good leads so far and we’re closing more

business.”

GERMAN PARTNER

“We’ve generated many good leads so far and we’re closing more

business.”

GERMAN PARTNER

“It is a great initiative. This is the way vendors should be supporting

their partners.”

UK PARTNER

“It is a great initiative. This is the way vendors should be supporting

their partners.”

UK PARTNER

bChannels calling to partners in native language from four worldwide locations

North America, Canada, Latin

America EMEA Asia Pacific

“”

Meet the teamAngie Sanchez-Mackrell

I’m native Venezuelan, and am fluent in English and Spanish.

I graduated in Mass Media with a specialization is in Marketing and Corporate Communications in Caracas Venezuela.

Before coming to bChannels, I had considerable experience in marketing working in the entertainment and tourism sector within global organisations. I’ve been with bChannels since 2009.

I currently work with Symantec and Intel channel partners to drive marketing execution.

“”

Meet the teamAyako Ikeda

I’m native Japanese but also am fluent in English and Spanish

I studied at Tokyo Metropolitan Institute Of Technology and majored in Applied Math and Computer Programming.

Prior to joining bChannels, I worked in customer services for Air China and the Japanese Embassy.

I joined the bChannels team in 2009 as part of the marketing support team, and am working with Cisco and Symantec. I am based in Beijing.

“”

Meet the teamJulie Goubet

I’m native French but also speak fluent English and German.

I have a degree in Accountancy which was undertaken in dual French and German.

I began my career as a marketing assistant for an IT reseller and progressed to the purchasing department where I worked as purchasing manager.

I joined bChannels 2009. The clients I work with at bChannels include Lenovo, Samsung and Sony.

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bChannels Website

• Client case studies

• Company history

• Methodologies

• White papers

• Exec bios

• Videos

www.bchannels.com

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