Beware These Content-Killing Monsters!

Beware these

A publication of

Content-Killing

Monsters!

The Soul-Sucking

VAMPIRE

This nightwalker sucks the life out of your content through • Convoluted sentences • “Look how smart I am” terminology • Endless details that confuse rather

than enlighten your audience

The Soul-Sucking

VAMPIRE

The CORPORATE-SPEAK

ZOMBIE

The CORPORATE-SPEAK

ZOMBIE He’s undead and loving it … or not. No one can really tell, because he only speaks in •  Industry jargon • Unexplained acronyms • Corporate buzzwords

The

FRANKEN-POST

The

FRANKEN-POST This guy’s seen one too many “best practices”—top 10 lists, newsjacking, FAQs, infographics, etc. —and crams as many as possible into each piece of content.

The

DATA MUMMY

The

Data mummy His unwinding bandages read like a ticker tape, an endless stream of data that tells the story of … um, well, the story of how much he really loves data. And not much else.

Slaying content monsters since 2010.

resonancecontent.com