Blackberry

Agenda

What is our product?

What need does the product satisfy?

Which industry is the product in?

Who are the competitors?

“Corporate” Smart Phone

Patent Company : Research in Motion

1996

Personal Digital assistance “PDA”

Blackberry Enterprise Server

Direct Tie-up with Google

Data compressed and encrypted

Primary Need : ConnectivityTelephonyMessagingEmail

Secondary Need : InformationBlackberry Internet ServiceDownloading and UploadingSecured Information Access

Tertiary Need : PDA ApplicationsBlackberry IDBlackberry OSBlackberry App WorldCredit card and Wireless Billing AppsLive Streaming

ISP

Data Organization and Security

Connectivity

Entertainment

Dir

ect • Smart

Phones

• PDA

• Mobile Phones

• Land Lines

• WLL

Ind

ire

ct • Laptops

• I pad

• Entertainment Devices G

en

eri

c • Postal Service

• Telegram

• Email Services

• ISP

• GPS devices

• Data Security Provider

Thank You