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The 7 traits of passion brands
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passion
building
brand
©Tom Martin
In the beginning...
lagniappepassion was
branding = awareness recognition preference>>> >>>
Brands with small budgets
Who needs passion?
High involvement brands
Who needs passion?
High involvement brands
Who needs passion?
High involvement brands
Who needs passion?
High involvement brands
Who needs passion?
High involvement brands
Who needs passion?
how do you create passion?
be passionate about something#1:
Build a great product#2:
elicit emotion#3:
Show some respect#4:
listen
#5:
remember your base #6:
surprise & delight#7:
I n s i g h t A n d I n f o r m a t i o n . c om
Por favor....
H e l pM y B r a n d . c om
The difference between art and advertising is discipline.
Coordinates
email: tmartin@z-comm.com
phone: 504-558-7778
blog: helpmybrand.com
twitter: @brandmarken
tumblr: tommartin.tumblr.com
slideshare: slideshare.net/brandmarken
mogulus: mogulus.com/positivedisruption
web: www.z-comm.com
ustream: ustream.tv/channel/positive-disruption
blog: adage.com/smallagency
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