BrandEmotivity - Luxury Brands and The Power of Mobile

Luxury Brands andThe Power of MobileInsights from Great Luxury Brands ConferenceGeneva, 25 March 2013

Mark Brill - BrandEmotivity

During this presentation, out of respect for other members of the audience, please make sure your phones or tablets are switched ON and that you Tweet, Instagram or Vine to the following hashtag/accounts.

#TheMCLoft@BrandEmotivity

#1 Online Offline Strategies#2 Augmented Stores#3 Emerging Channels

We’re becoming‘smarter’,faster

Every second8.1 Android and 4.6 iOS devicesare sold.

4.2 babies areborn everysecond.

13%of US retail trafficcomes frommobile devices

23%of in-store purchasesare influenced by mobile

More people in Chinaaccess the Internet from mobile than fixed lines

10% of media time is spentin mobile devices

7%of media time isspent in print

My friends!

My shopping!

My music!

My news!

My fun!

My schedule!

My entertainment!

Online Offline Strategies1

Brands often say:

“We want an app!”

But...

80% of brand apps are downloaded less than 1000 times

These brands do it well:

SephoraNordstromMacy’sNET-A-PORTERBloomingdale’s

L2 Mobile IQ

Augmented Stores2

Virtual Retailers

Pull Marketing?

Emerging Mobile

The Same but Different

Augmented Volkswagen

New Devices

A Visionary Future?

Google Glass

Mobile is the heart of our digital lives.

Mobile can be a powerful, emotional channel for luxury brands.

London • Paris • Singapore • Shanghai

Mark BrillLead Partner, UKmark.brill@brandemotivity.com@BrandEmotivity

Thank you