Build a Business Presentation: Using Craiglist to Generate Income

Using Craigslist to Generate Income

Chris WechnerDirector of MarketingThe Ultimate Analyst

Today’s Discussion

• Meant for quick overview only• Share ideas that generated ME money• Share additional ideas that seem good• Provide quick tips for success on Craigslist

Why I Like Craigslist

• It’s really easy to use!• Over 60 Million Users Each Month (in US)• People are Buying RIGHT NOW• Fast Feedback – Test Marketing Effectiveness

Why Craigslist Frustrates Me

• Pain to Setup Accounts• It’s hard to get noticed• Many “bargain hunters”• Easy to get flagged (not always legit)• It looks ugly!

Methods to Generate Income

• Market Companies for Sale• Generate Leads for Rental Units• Generate Leads for Service Businesses• Used Appliances-Buy, Fix, Resell

(Ryan Finlay: http://recraigslist.com/)• Charge Others for Posting Service• Lookup Posted Gigs

To find Gigs, SCROLL DOWN THE PAGE!

They’re at the bottom!

Click to Expand(So that you can filter to get

what you want.)

Suggestion: Only “check” one category at a time.

Hints: Posting on Craigslist

• Understand way(s) people search• Build Marketing Plan for each method• Target Search Terms• Use Catchy Title– Categorize Offer– List problem you are solving

People search for any one of these many categories.

People can click on the Category HEADER

or people can click on ANY one of these SUB Categories

People can choose to use the Search Function

or people can change to search ANY one of these

SUB Categories

More Hints: Posting on Craigslist

• Include many words people might use• Post in as many places as possible• Post Regularly (Don’t give up!)• If selling products…– Give detailed descriptions– Use really good, descriptive images

Hints: Checking Gigs on Craigslist

• Look out for scams: Don’t pay to get paid• Sort by Category• Check Compensation (not all gigs pay)

For Questions or Comments: Chris@TheUltimateAnalyst.com

Chris WechnerThe Ultimate Analyst

http://www.TheUltimateAnalyst.com