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PRESENTATION ON
Horizontal and Vertical Communication
INTRODUCTION ONCORPORATE COMMUNICATION
• TAKES PLACE EVERYWHERE• FOCAL POINT OF ANY TRANSACTION OR COMMERCIAL ACTIVITY• SUCCESSFUL BUSINESS DEPENDS ON EFFECTIVE COMMUNICATION • LIFEBLOOD OF EVERY ORGANISATION
CORPORATE COMMUNICATION
VERTICAL COMMUNICATION
DOWNWARD COMMUNIC
ATION
UPWARD COMMUNIC
ATION
HORIZONTAL COMMUNICATION
Horizontal Communication
Communication between equals in an organization
Lateral or diagonal exchange of messages among peers or coworkers.
Objectives of Horizontal Communication
To coordinate functions throughout the organisation
To share information
To solve problems
To resolve conflicts
Drawbacks of Horizontal Communication
Increased specialization
Lack of recognition and reward
Suppression of Differences
Ego clashes
Drawback of Horizontal Communication
Horizontal Communication
Increased in Specializatio
n
Lack of recognition and
reward
Suppression of
DifferenceEgo
Clashes
Downwards Communication
Occurs when information flow down through an organization's formal chain of command
Rules and mandates come down from the top leadership
Trickling down to the managers and eventually reaching the employees
Transfer of information from top to bottom in Downwards Communication
•CEO/Directors
•Managers and other supervisors
•Assistant managers and other employees
Advantages of Downward Communication
Organizational discipline
Efficiency
Effective communication of goals
Ease of delegation
DISADVANTAGES OF DOWNWARD COMMUNICATION
DISTORTION
SLOW FEEDBACK
LOWERS MORALE
NOT MOTIVATIN
G
Upward Communication
Flow of information from front line employees to managers, supervisors, and directors.
Advantages of Upward Communication
Managers can get feedback from employees that can help improve organizational development.
Mutual trust brings employees and managers closer to each other.
Employees can be instrumental in forming new policies or changing those that are outdated.
DISADVANTAGES OF UPWARD COMMUNICATION
ATTITUDES OF SUBORDINATE
S
ATTITUDES OF
SUPERIOR
ORGANISATIONAL
STRUCTURESKIPPING RANKS
Managers and other supervisors
Assistant managers and other employees
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