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A short and useful presentation of the Business Model Canvas. The Slides contains some links to usefull tools and tips.
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K E N N E T H O E S U N D I NB A S S E L M ATA R
SMEBOX ABBusiness Model Canvas
2014-10-29
Business Models are different
2014-10-29
Wikipedia
A business model describes the rationale of how an organization creates, delivers, and captures value[1] - economic, social, or other forms of value. The process of business model design is part of business strategy.In theory and practice the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies.
2014-10-29
What is a Business Model?
“A business model is not a business plan and a business plan is not a business model.Your business plan documents how you will execute your business model.Your business model is your proprietary methodology used to offer service and retain your customers.”
Source Business Model Institute
2014-10-29
2014-10-29
Business Model Canvas
Value Proposition
• The products and/or services a business offers.
• Quoting Osterwalder (2004), a value proposition is ”an overall viewof .. products and services that together represent value for a specificcustomer segment.
• It describes the way a firm differentiates itself from its competitorsand is the reason why customers buy from a certain firm and not from another."
2014-10-29
Customers
Customer Segments: The target audience for a business' productsand services.
Channels: The means by which a company delivers products and services to customers. This includes the company's marketing and distribution strategy.
Customer Relationship: The links a company establishes betweenitself and its different customer segments.
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• Key Activities: The activities necessary to execute a company'sbusiness model.
• Key Resources: The resources that are necessary to create valuefor the customer.
• Partner Network: The business alliances which complement otheraspects of the business model.
Infrastructure
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Finances
• Cost Structure: The monetary consequences of the meansemployed in the business model.
• Revenue Streams: The way a company makes money through a variety of revenue flows
2014-10-29
2014-10-29
Business Model Canvas
Time for:
QuestionsDiscussionCases
2014-10-29
Links
Web based tool for creating your first Business Model Canvashttps://canvanizer.com/new/business-model-canvas
Business Model Canvas Explained – a Youtube introhttps://www.youtube.com/watch?v=QoAOzMTLP5s
Value Proposition Design – The new book from Alex Osterwalderhttp://www.businessmodelgeneration.com/http://steveblank.com/2014/10/24/17577/
Lean Canvas – a method based on the Original Canvashttp://practicetrumpstheory.com/why-lean-canvas/
2014-10-29
Links to tools
The Canvas – PDFhttp://bit.ly/bmc_canvas_141028
Questions to be Answered – QTA – about your Business Modellhttp://bit.ly/BMC_QTA_141028
This presentationhttp://bit.ly/eclub2410_BMC_141027
2014-10-29
Links to Blogposts
The Digital Entrepreneurhttp://wifl.se/the-digital-entrepreneur/
Knowledge as a Service – KaaS http://wifl.se/kaas-a-new-way-of-sharing-knowledge-and-experiences/http://wifl.se/kaas-will-it-make-knowledge-providers-unemployed/
900.000 new jobs are waitinghttp://wifl.se/900-000-new-jobs-are-waiting/
2014-10-29
www.smebox.com www.smeacademy.eu
2014-10-29
Kenneth OE SundinCellphone +46 70 578 52 52E-mail kenneth.sundin@smebox.comSkype kenneth_oe_sundin
Bassel MatarCellphone +46 73 707 27 46E-mail bassel.matar@smebox.com
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