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DESCRIPTION
Electronic publishing may mean no more ink under the fingernails, but some things never change: publishing is still highly speculative. 18th century publishers used pre-publication subscriptions to help them choose projects and plan print runs. We'll look at how a modern e-publisher reinvented this model for the web to ensure that every project is profitable. We'll also examine a real-world example of letting users transparently establish the price/demand curve, all with real data from a 7,000 title e-publisher.
Citation preview
Business Models that Business Models that Guarantee Profitability Guarantee Profitability
in Publishingin PublishingBob Pritchett
Logos Bible Software
Secret of ProfitabilitySecret of Profitability
ProcessProcess
Gathering InterestGathering Interest
Gathering InterestGathering Interest
Under DevelopmentUnder Development
Reference BookReference Book
EmailProduction
Shipped
Coffee Table BookCoffee Table Book
Production
Shipped
BenefitsBenefits
An Old An Old Business Business ModelModel
Community PricingCommunity Pricing
Community PricingCommunity Pricing
No Cost Recovery
Highest Revenue
Best Price
ContactContact
Bob Pritchettbob@logos.com
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