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Buying Decision Process
Name: KULJIT SINGH
Division: 2
Roll no: 67
Problem Recognition• When there is a problem there is a need.
Eg: working women problem is time is less, then she needs products that
can save time like washing machine, roti maker, etc
Information Search• Window shopping
• Magazines and Newspaper
• Friends and Relatives references
Evaluation Of Alternatives• Checking and analyzing thoroughly two or more
products.
Purchase Decision
Post Purchase Behavior• Guarantee
• Warranty
• After sales services
• Satisfaction from product
THANK YOU
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