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Capturing the OnlineGrocery Opportunity
After years of promise,the U.S. onlinegrocery markethas gonemainstream.
Capturing the Online Grocery Opportunity
U.S. online grocerysales are growing5 to 6 times fasterthan conventionalchannels.
Capturing the Online Grocery Opportunity
U.S. online grocery salesare expected to grow11 to 16 percentper year overthe next 10years.
Capturing the Online Grocery Opportunity
Millennials (37 percentof sales), urban dwellers(41 percent), andhigh-income buyers(45 percent) aredoing the mostonline foodpurchasing.
Capturing the Online Grocery Opportunity
Worries about qualityand freshness arethe biggest barriersto online grocerypurchases.
Capturing the Online Grocery Opportunity
80% of surveyrespondentsare willing topay for homedelivery.
Capturing the Online Grocery Opportunity
An online retail strategymust touch on three areas: Segmentation Value proposition Shopper engagement
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Capturing the Online Grocery Opportunity
Identify high-population, high-densitymarkets and target customer segments,and seek to create valuable oers for them.
Segmentation1
Capturing the Online Grocery Opportunity
Add features such as same-day deliveryand oer the same values and pricesas in stores.
Value proposition2
Capturing the Online Grocery Opportunity
Create a personal, integrated experience forevery shopper regardless of where or whenthey shop or what device they are using.
Shopper engagement3
Capturing the Online Grocery Opportunity
For more informationabout Capturing the OnlineGrocery Opportunity,please visit:www.atkearney.com/consumer-products-retail/capturing-the-online-grocery-opportunity
http://www.atkearney.com/consumer-products-retail/capturing-the-online-grocery-opportunity?utm_source=SlideShare&utm_medium=Social&utm_content=SlideShow1&utm_campaign=Online_Grocery
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