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Presented and Submitted By:FANAR Group
PATANJALI AYURVED LIMITED, a Company registered under the Company’s Act, 1956
3 Manufacturing Units(Haridwar):1. Industrial Area2. Yogpeeth3. Padartha
Private Ltd. (Jan,2006) to Public Ltd. (June,2007)
Board of Directors:1. Sri Acharya Balkrishna(93%)2. Swami Muktanandji3. Sri Ajay Kumar
Do you know me
Main objectives (Memorandum and Articles of Association): To deal in all kinds of Ayurvedic and herbal Products, Life Savings Drugs etc.
Link the rising destiny of millions of rural masses on the one hand and many more suffering and leading unhealthy urban life style on the other.
PATANJALI AYURVED Ltd is constantly striving for nation building more than the profit accumulation.
No negative effects
Why are we best
Dant Kanti SWOT
Strengths S• Good Company Repo• High Quality Products• Effective pricing policy• Customer satisfaction• Brand Ambasdor – Baba Ramdev
Weakness W• Unattractive packaging• Less/No Offers• Very less Advertisements• Only one Brand Ambasdor(Baba
Ramdev)
Oppurtunities O• Growing organic sector• Untapped global market• Tie up with-commerce market• Tie up with major retail chain.• Higher standard of living• YOGA Power push
Threats T• Many new players in organic sector• Frequent brand Switching• HUL and its own ayurveda brand
AYUSH which they are re-branding.
• Change in Govt.
Internal FactorsExternal Factors
Where we standBCG ANALYSIS(Toothpaste INDUSTRY)
HIGH
INDU
STRY
GRO
WTH
RAT
E
LOW
LOW MARKET SHARE HIGH
13.4% Dabur 4.5% Dant Kanti
56% Colgate 10.5% Pepsodent
10%
3RD
4%
SO I AM
DOG
HUL Company "resurrects" herbal brand, Ayush, launching it online. Plans to increase "natural" offerings
ColgateFirm aggressively advertising its active salt neem toothpaste, as its volume was hit after Patanjali's Dant Kanti
DaburFirm launching ayurvedic products. Pushing Dabur Honey and Chyawanprash aggressively
HimalayaRecently launched its range of wellness products which aim to provide therapeutic solutions to consumer
How others doing
As we see in BCG dant kant is a dog so it has to increase its market share.
Tie up with retail chains.Advertising should be
increased.Dentist’s plays a big role in
the distribution of oral care products.
What can we do
Any Questions
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