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By Joshua Carter
• Steve Ells is the founder• Founded in Denver• Mc Donalds invest in Chipotle
History
Strengths1. · Rapid Growth2. · Good Financial Strength3. · Quality and Ingredients4. · Differentiation
- Quality - Product design 5. · Marketing
Weaknesses· 1.Limited menu
· 2. High prices
Opportunities1. Store expansion
2. Expand Product line
Expansion Chipotle
Threats1.· Safety
2.Competition
SWOT ANALYSIS: ConclusionStrengths · Rapid Growth· Good Financial Strength· Quality and Ingredients· Differentiation· Marketing
Weaknesses· Limited menu· High prices
Opportunities· Store expansion· Expand Product line
Threats· Safety· Competition
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