Citizen 2.0 Social Media Tools

Overview and Demo

George Millington

www.geo2geo.net

Tracking social conversations

How to use common tools◦ Blogs

◦ Facebook

◦ Twitter

◦ MeetUp

◦ Yelp

Talking the talk

George Millington / www.geo2geo.net

First step: determining where to engage

◦ Identify interest, topics, issues, etc.

◦ Narrow down social media outlets

Use tools to track social media conversations

Google Alerts

◦ Easy way to track news, blogs, etc.

◦ Customizable searches

◦ Delivery by email (real-time, daily, weekly)

www.google.com/alerts

Enter search terms

Enter your email

General

Yahoo! – www.yahoo.com

Google - http://blogsearch.google.com

Twitter

Twitter Search – www.search.twitter.com

Twellow – www.twellow.com

Social Media

digg – www.digg.com

reddit - www.reddit.com

technorati – www.technorati.com

News, commentary and opinion

Professional journalists, influencers, citizens

Key attributes:

◦ Interactive – encourages and fosters discussion

◦ Real-time – daily, weekly or hourly

◦ Multi-media - Combines text, images, and links

◦ Transparent – open to feedback and criticism

Not advertising-based (typically)

Can be direct, provocative, “biased”

Enables tracking of issues, opinions

◦ RSS feeds

Expands boundaries of „traditional media‟

◦ Additional journalist opinion

◦ Citizen involvement

◦ Added layer of accountability

Allows you to engage in the discussion

◦ Post “comments”

◦ Raise related/ancillary issues

Anyone can blog – even you!

◦ Identify a unique angle/interest; find your „voice‟

◦ Several free blogging services, e.g., WordPress, Typepad, Blogger

Free, social networking Website

◦ Join networks: city, workplace, school, or region

Large and loyal following

◦ 175M active users; half use daily

◦ 35 languages/170 countries

◦ Popular with late-20s,30-somethings

Open platform – continual development/evolution

www.facebook.com

„News feed‟ – updates from friends, groups, networks

Status updates, thoughts…

whateverInfo about you

Things you want to share

Destinations for businesses, groups, professional organizations, associations, etc.

◦ Promotional, informational, educational

◦ Causes, political affiliations

Personal uses

◦ Keep up with friends

◦ Support causes, political interests

◦ Share photos, videos, information

◦ Games, contests, music

Business uses

◦ Engage directly with customer base

◦ Gather feedback

◦ Tailored promotions/publicize events

Citizen 2.0 uses

◦ Build community

◦ Keep current on Dublin govt. policies, meetings, events, issues

◦ Raise awareness for important issues; gather support

Alameda County Registrar of Voters

Alameda County Republican Party

Alameda County Supervisor Keith Carson

Around Dublin

California Government

John McCain

Barack Obama

Rotary Clubs (District 5170 - Pleasanton)

A free “micro-blog” service

Send and read updates, called „Tweets‟

◦ 140 characters in length

◦ Can include links, photos

Share information, news, events…or anything of interest

Follow and find followers with common interests

Popular tool for celebs, journalists and politicians

◦ Obama, Biden, Gore, Rove

◦ Members of congress – Pelosi, McCain

◦ CNN – Sanchez, Lemon

◦ Demi Moore, Jimmy Fallon, Lance Armstrong

www.twitter.com

„Tweets‟ of people I follow

My „Tweets‟

People I follow

www.twitter.com/geo2geo

Business/personal uses

◦ Social networking

◦ Learn about social media

◦ Learn about industries, technologies, markets

◦ Find/offer opinion, insight and expertise

◦ Current events/news

Citizen 2.0 uses

◦ Keep current on Dublin govt. policies, meetings, events, issues

◦ “Voice” your opinion

◦ Direct line to politicians

Tweet – your status update

Tweeple/Tweeps – Twitter users

Twapplications - Twitter applications

RT or Retweet - Tweeting content posted by another user

◦ Includes „@‟ symbol

Twestival – charity event organized by Twitter users

DM – direct message

Hashtag – „#‟ symbol used to categorize Tweets

◦ #Citizen2.0

◦ #Obama

◦ #MarchMadnesshttp://twictionary.pbwiki.com/

J. Boehner - http://twitter.com/GOPleader/

D. Bowen (CA Secty. Of State) - http://twitter.com/sosnews

B. Boxer - http://twitter.com/Barbara_Boxer/

C. Dodd - http://twitter.com/chrisdodd/

M. Honda - http://twitter.com/RepMikeHonda/

J. McCain - http://twitter.com/JohnMcCain

G. Miller - http://twitter.com/askgeorge/

B. Obama - http://twitter.com/BarackObama

N. Pelosi - http://twitter.com/nancypelosi/

A. Schwarzenegger - http://twitter.com/schwarzenegger

http://www.sourcewatch.org

Site to organize local group or find existing one

World's largest network of local groups

◦ 2,000+ groups meet in-person each day

4.7M members

46,315 local groups

3,601 cities

Dozens of group categories –e.g., social, entertainment, sports, parenting/family

◦ Politics and activism

www.meetup.com

Business/Personal uses

◦ Social networking/friendship

◦ Find new people with common interests

Citizen 2.0 uses

◦ Build critical mass to make a difference

◦ Form groups to address issues, advance causes

◦ Build following for candidates, issues and causes

Local groups:

◦ Libertarian Party of Alameda County

◦ Alameda County Republican Party MeetUp Group

◦ Tri-Valley Community Service Coalition

◦ Constitutionalists for Ron Paul 2008: Contra Costa & Alameda

◦ The Alameda County Democratic Party MeetUp Group

◦ GOING GREEN!

Social networking, user review, local search site

◦ Shopping, restaurants, services, entertainment

◦ Extensive directory of vendors

Consumer-driven reviews, ratings

◦ “Real” assessment of local businesses

◦ Free from advertising influence

Top 100 of U.S. Internet web sites

◦ 10.6+ million users per month

www.yelp.com

Basic vendor info. Consumer rating Location

Similar vendors

Detailed reviews

Personal uses

◦ Search for anything you may need

◦ “Try before you buy”

◦ Indentify local hot-spots, unique services

◦ Provide feedback on good…and bad, experiences

Business uses

◦ Gather direct customer feedback/improve customer services

◦ Attract new customers through positive “viral” visibility

Citizen 2.0 uses

◦ Network with others who share common interests

◦ Find public services – e.g., Dublin Townhall, animal shelter, post office

◦ Provide feedback to affect change

SmartVoter – non-partisan election info

◦ Web – http://SmartVoter.org

OpenCongress – “real story behind what's happening in Congress”

◦ Blog – www.Opencongress.org/blog

◦ Twitter - http://twitter.com/OpenCongress

SourceWatch – monitors communication affecting public perception, opinion and policy

◦ Web – www.SourceWatch.org

Sunlight Foundation - making information about Congress/govt. more meaningful/accessible to citizens

◦ Web – www.SunlightFoundation.com

◦ Blog - http://blog.sunlightfoundation.com/

◦ Facebook page

George Millington

www.geo2geo.net

gmillington@sbcglobal.net

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