Click:Connect:Sell - Top Tips for International eCommerce

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CLICK:CONNECT:SELLTop 10 tips for international e-commerce

Sarah Carroll, UKTI Export Communications Consultant – 16 October 2013

@ukti #exportonline #clickconnectsell

© Grow Global Limited www.growglobal.com Sarah Carroll

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Are you ready for international?

.co.uk domain

.comdomain

Localcountry domains

Selling in other

currencies

Sales from the UK

online

Sales internationally

online

Multilingualcontent

E-commerce system

Monitoringwebsite

© Grow Global Limited www.growglobal.com Sarah Carroll

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Every day Google answers more than one billion questions from people around the globe in 181 countries and 146 languages(source: www.google.com/competition/howgooglesearchworks.html)© Grow Global Limited www.growglobal.com Sarah Carroll

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Don’t focus on just one country and one language. Adapt your e-commerce website and optimise it for international sales

© Grow Global Limited www.growglobal.com Sarah Carroll

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Select your target export markets© Grow Global Limited www.growglobal.com Sarah Carroll

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Global e-commerce sales top $1.2 trillion

Source: www.emarketer.com, B2C, June 2013

© Grow Global Limited www.growglobal.com Sarah Carroll

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Research your new export market © Grow Global Limited www.growglobal.com Sarah Carroll

9 Sources: www.thinglink.com/scene/438778581166850050, www.ups.com, www.comscore.com

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Research until you drop

Deliverymethods

Political situation Pricing

Economic situation Competitors

GuaranteesNumber of

e-commerce users

Brand positioning

Exchange rates

Payment methods

Broadband penetration

Broadband speeds

Customer tastes

Customer behaviours

Customer support

Mobile phoneuse

Number of m-commerce

users

Returns

© Grow Global Limited www.growglobal.com Sarah Carroll

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Determine your global online strategy© Grow Global Limited www.growglobal.com Sarah Carroll

Options for international e-commerce

Local country domains

UK

E-commer

ce website

in English

E-commerce plugin on website

Paypal on

website

Basic cloud shop

Local country domains

Local country domains

Agent & distributor websites

Full e-commerce

system

Products on e-

marketplace

© Grow Global Limited www.growglobal.com Sarah Carroll

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Choose your international e-commerce platform© Grow Global Limited www.growglobal.com Sarah Carroll

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Top international e-commerce systems

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Localise & translate your content© Grow Global Limited www.growglobal.com Sarah Carroll

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Local language pages

© Grow Global Limited www.growglobal.com Sarah Carroll

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Adapt to local cultures

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Select local payment methods© Grow Global Limited www.growglobal.com Sarah Carroll

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Top international payment systems

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Optimise your website for international sales© Grow Global Limited www.growglobal.com Sarah Carroll

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International ranking factors

Local inbound

links

Contact details from

countries

Localcountry domains

Local language keywords

Location of hosting

Local language content

Geotargeting

Sitemaps including

local pages

Language tags

© Grow Global Limited www.growglobal.com Sarah Carroll

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Monitor your international visitors© Grow Global Limited www.growglobal.com Sarah Carroll

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Make it a world-class process© Grow Global Limited www.growglobal.com Sarah Carroll

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Make it work for you & your customers

Delivery Sales taxDistance selling

regulations

Shipping Systems integration

TreasuryfunctionsInsurance Fulfilment

Local language speakers

Terms & conditions

Privacy policies

Server capacity

Customs duties Warehousing

StockControlSecurity Customs

documents

Link to stores

© Grow Global Limited www.growglobal.com Sarah Carroll

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Build trust with your customers around the world© Grow Global Limited www.growglobal.com Sarah Carroll

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Q & A

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Travelwrap to the world

A photoblog of The Travelwrap Company’s journey to international e-commerce

www.thetravelwrapcompany.com@travelwrap

© Grow Global Limited www.growglobal.com Sarah Carroll

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<title>Luxury Scottish Cashmere Wrap Collections | The Travelwrap Company</title>

<title>Luxuriöse Schottische Kaschmir Wrap Kollektion | Die Firma Travelwrap</title>

© Grow Global Limited www.growglobal.com Sarah Carroll

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Q & A

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Next steps

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Next steps

Open to Export - www.opentoexport.com

UKTI website - www.ukti.org.uk

1 to 1s with consultant

Website Optimisation for International Trade Workshop

E-commerce for International Trade Masterclass

Export Communications Review - www.ukti.org.uk/ecr

UKTI International Trade Advisor - www.ukti.org.uk

© Grow Global Limited www.growglobal.com Sarah Carroll