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Keynote presentation on How to Generate new qualified leads and build trust via Inbound Marketing. What I call InBounding or Attraction Marketing.
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Inbound Marketing to Build Trustthe end of interruption marketing
WIIFM – Today You’ll Takeaway
1. Why SMM is Important NOW
2. How it Compares to Traditional Marketing Forms
3. How to Generate 5-10 New Qualified Leads per Week
4. A SMM 101 Action Plan
5. Next Steps…
How Many of You Would Like to?
Are You In the Game?
The Disruption of Interruption
CAN SPAM ACT of 2003
One-to-Many Many-to-Many
InterruptionFilter
the evolution of marketing
The Many Forms of Inbound
Search Mobile Social MediaOpt-In/
Subscribe
Inbounding Appears Overwhelming
Social Footprint Today
•Where do you start?
•What do you need?
•How do you compete?
Getting Back to the Basics
Qualified Leads
Revenue
Exceed Quota
Non RainMaker Activities
3 Rules You Must Follow
3
to Inspire
Inbound Marketing PlanSocial Networks
Search MarketingSEO
Content SyndicationPartners
Marketing Funnel
Blog
Six Steps to Generate Qualified Leads
1
2
3
4
5
Get a blog or add blog capabilities to your web-site?
Wordpress, Blogger, Typepad, Tumblr or Posterous
Establish presence on LinkedIn, Facebook, Twitter and Youtube
Get in an engage. Start interacting.
Understand your buyers persona and then engage with content
Master the art of retention thru email marketing and lead conversion
E3 – Content is King & Distribution is the Queen
Just Do It
6
Some Social Concepts to Noodle On
Getting Started On LinkedIn
Build and Connect with professional people you know and trust in business
What
Why
How – Sign Up @ Linkedin.com
• The #1 Social Networking site for professionals• Has 50M registered users worldwide
Top Tips:
• Connect with all past clients• Connect with all people in your database• Give 5-10 recommendations and get 5-10• Use as a prospecting tool to research prospects• link with Twitter and sync posts by adding #in
Getting Started On Facebook
Place where you share photo’s, articles, video’s, and information with people you know or want to build a relationship with.
What
Why
How – Sign Up @ Facebook.com
• FB population larger than entire U.S.• Networking/Brand building is done in casual environments
Top Tips:
• Join 2-5 FB groups – facebook.com/groups.php (once logged in)• Build a Business Oriented “Fan Page” Facebook.com/pages• Link Twitter and FB together via TweetDeck.com
Getting Started On Twitter
Place where you share text-based posts up to 140 characters delivered to your followers instantly.
What
Why
How – Sign Up @ Twitter.com
• It has incredible endorsement power• Reach and engage in conversation with prospects instantly
Top Tips:• TwitterLocal.net• Twello.com• Tweetlater.com
What Have You Learned?
1. Why SMM is Important NOW
2. How it Compares to Traditional Marketing Forms
3. How to Generate 5-10 New Qualified Leads per Week
4. A SMM 101 Action Plan
5. Next Steps…
Inbound Marketing Mastery WorkshopHere is sample of what you will get with the 3 Hour Intense
Strategy Workshop
First Hour: Building your Social Media Marketing and PR Plan
Your Will Walk Away With:Organizational and/or Individual GoalsA Specific Buyer Persona (Profile)Answers To The Five Most Important Questions You Will Ever Ask Yourself.
Second Hour: Creating Your Central Hub for New Qualified Lead Attraction
You Will Walk Away With:How To Have Your Own Blog, Which Brands You All Over YOUR Industry.Strategies for creating E³ VALUE that people will LOVE you for while building TRUST.How to get your blog set up, so that it pulls the MOST amount of leads possible.
Third Hour: Intro to Creating an Ultra Powerful YouTube BRAND and Following
AND MUCH MORE…..
Thank You!!
@ JTtheCoach
Let’s Look at a Few Blogs and SM Sites
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