Coca cola in china

Coca-Cola

In China Presented By:Akhil SethiAngsuman PaulShubham GoswamiSuprabha MaharanaUrmi Mogra

MAJOR AND MINOR ISSUES

INTRODUCTION

MAJOR ISSUES

Major Issue # 1

• Chinese Communist Regime- The Major Barrier

• Joint venture with existing domestic leaders to ease out business operations

Major Issue#1 Recommendation

Contd….

Major Issue #2

• Addition to existing Product Line by introducing Non-Carbonated Beverages in exciting flavours

• Preference for

Non-carbonated

Beverages

Major Issues#2 Recommendation

Contd….

Major Issue #3

• International and Domestic Competition

• Concentrate on Brand Endorsements, Aggressive Promotion strategies

Major Issue#3 Recommendation

“IF YOU CAN’T BEAT THEM JOIN THEM”

Contd….

Major Issue #4

• “Coca-Cola” in Chinese initially meant “Bite the Wax Tadpole”

• Respect the culture and ensure it is taken care of.

• Extensive Research

Major Issues#4 Recommendation

Contd....

• Untapped Rural Areas

• Extensive Research

• “Find the Need, Fill the Gap”

• Supply Chain Management

Major Issue #5Major Issues#5 Recommendation

MINOR ISSUES

Minor Issue#1

• Conducting Nation-wide campaigns

• Participating in Social cause

• “Win the Trust”

• Anti- American sentiments

Minor Issue#1 Recommendation

Contd….

• Health- Consciousness

• Launch of Organic Products

Minor Issue#2 Recommendation

CONCLUSION

The road maps of the world are dotted with happy places to pause. And ice-cold Coca Cola is there to make a pause the pause that refreshes. Familiar red coolers everywhere signal you to refresh yourself and be off to a fresh state.

THIRST STOPS HERE