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Codifying DisruptionMatthew GriffinFounder and CEO, 311 Institute
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ABOUTTHE AUTHOR
“Codifying Disruption”
Described as “The Adviser behind the Advisers.”
Recognised in 2014 and 2015 as one of Europe’s foremost Futurists and industry disruption authorities Matthew is an award winning international speaker, founder and journalist who helps entrepreneurs, governments, investors, multi nationals and regulators predict, shape and lead new disruptive cultural, industry and societal trends.
Speaking alongside notaries including Steve Wozinak and MIT’s Andrew Lippscombe he advises organisations including Bain & Co, Goldman Sachs, Mckenzie & Co, Morgan Stanley, UBS and the UK’s HM Treasury and writes for numerous publications including Fortune, IDG and Innovation Enterprise.
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Disruption is no longer a black art. It is a learnable skill.
There is no silver bullet that will help your organisation disrupt but with the right insights, ideas and execution even the most staid organisation can programmatically disrupt their competitors and market places.
This high level presentation, which is backed up by a more detailed document available on request will show you the ideation avenues you should explore and the execution areas you should focus on.
INTRODUCTION
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WHAT IS . . . ?
DISRUPTION /dɪsˈrʌpʃn/ noun
“An event that causes an unplanned, negative deviation from the expected delivery according to an organisations
objectives.”
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NEW INDUSTRIESIn the next decade new technology enabled trends, from the Internet of Everything to Telehealth will create over $16 Trillion of new value.
Every trend will gift disruptors new opportunities to create and lead new industries.
© 2016, Matthew Griffin
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4 PATHS TO GROWTH
Build . Acquire . Leverage . Luck .
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THE OLD NORMAL
Disruption and Change
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THE NEW NORMAL
Disruption and Change
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THE NEW NORMAL
Faster and more Veracious
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THE NEW NORMAL
Everything can be Disrupted
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PREDICT & HARNESS IT
“ When, Where and How? ”
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Disruptors do
80%of this well…
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They identify new market
opportunitiesalong six axes
LeverageTime
Expandthe
Scope
ChangeEmotions
SwitchIndustries
ChangeBuyers
TradeStrategicGroups
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Then build a
x10Advantage
Product
Momentum
Price
Company
Experience
Ecosystems
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Company Culture Focus Vision
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Ecosystems Communities Networks Partnerships
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Experience Connected Frictionless Personal
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Momentum Cultural Network Effect Timing
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Price Accessibility Cost Strategy
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Product Appeal Design Platformed
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Thank you and if you are still seeking answers DM
me @mgriffin_uk
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