Disruption and digital disruption 2016

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disruption & digital transformation8th, 9th & 10th March 20168th International week

digital transformation

Digital transformation or disruptionsome casesModelingHow should organizations deal with digital transformation?

content

a wake up calltrends

trends

do you remember what happened with these companies?

can you give some examples of industries that areout of businessor are threatened by disruptiondigital transformation

The Great Wave off Kanagawa, Katsushika Hokusai

The Great Wave off Kanagawa, by Katsushika Hokusaiis one of the best recognized works of Japanese art in the world It depicts an enormous wave threatening boats off the coast of the prefecture of Kanagawa4

trends

photography

trends

music

trends

film

trends

newspapers

trends

bookshops

trends

bank loan

trends

shopping

trends

grocery

trendsgeneration Znew customer

trends

buying lens

trends

travel

trends

paying cash

trends

car

trends

taxi

trends

Alibaba story

trends95 years685,000 rooms92 countries$ 24 billion6 years1 000 000 accomodations190 countries$ 13 billionhilton GroupAirBNB

trends

energy

trendsDo you recognize this building?Chrysler Building, Manhattan, NYrepresents power car companiesoil industryarchetype old business

trendsand this building?headquarters Apple, Cupertinoarchetype new business

trendsand this one?new headquarters Amazon, Seattlethese are the new power basesanother example

trendsWhats the next business that will be disruptive according to you? .group discussion

digital disruptiondrivers

driversWhat are the underlying causes for thisdisruption?

group discussion

internet, social media, new technologies, P2P platforms, peer reviewen, 27

driverswaves of digital disruptionsource: digital transformation, Jo Coudron

drivers

building blocks

drivers

the speed of changesource: digital transformation, Jo Coudron

4) instant reactie, kan wereldwijd snel 30

web 4.0

driversbron: Patrick Petersen: online mkt

driverstechnological innovationsocial networksuser friendly appsmobile devicesonline review systems

DRIVERS of Transformation (DOTs)

32

driverscost consciousnessdue to financial crisisworld wide economic slow down

DRIVERS

33

driversvalue shiftyounger generations think different about conceptaccess > possession (status) *1 lawn mower for neighborhoodsharing economy

DRIVERS

it is not necessary to own a car, if you can use it, why not?34

drivers

sharing economy

driversgrowing concern about the climatedrivers

driversprofit drivenIP protectedcentral managementco-modification

impact-drivenopen access, collaborationcollective managementco-notification

oLD waynew way

drivers a disruption to not only certain sectors in the market economy, but to the market economy as central spine of the worlds socio-economic system

scenario

dutch professor in transition economy38

driversthis is not an era of change, but a change of era (Rotmans, 2014)paradigm shift

dutch professor in transition economy39

drivers

driversbefore: monolithic modelstop down logiconly a few people had access to all the informationinformation was controlled & filterednow: internet & social media2 way communication customer & stakeholdersconversation managementmetaphor of transparency

driverstraditional business combination of different products & servicestraditional newspaperbundle of informationsmall pricedigital newspapersame offer, but now on pc, tablet, smartphonecopy, pastebut each atomic part has new competitorsmetaphor of monolithic vs. atomic organisations

driversbreaking newsin-depth analysistrends & lifestyleweatherjobssportsetc.what is the alternative for

driversAPPificationsmall companiesthey do only 1 thing/appon a global scale(almost) for fee

impact smartphone

driverstraditional shopmore space for productspopularprofitable

long tailweb shopif it exists, you can buy iteven small group customersbut worldwide = profitable

driverssmartphone + appanything is on the tip of your fingersswipeclickexampleUber

instant gratification

driversonline bankingonline tax formonline hotel bookingonline shoppingself-service

driversAWS = amazon web servicePinterest, air BnB, Spotifycloud-computing

driversbefore: expertsnow all the intelligence is in your pocketmetaphor gatekeeper

49

driversopinionfilm recension?friends on FBIDMB

What do you prefer?

driversarticle in magazine about a city trip?sponsored?opinion friends FacebookTripAdvisorBlog *what do you prefer?

let us not be naive, they get sponsored as well51

drivers the network wins

https://www.youtube.com/watch?v=zntukv0MvpI

driversfear off the networkno wifiat ease whenfull batteryfive bars constantly sharingwe feed the networkgen Z = extremely connected

drivers

crossmedia

drivers

driversdigital videobron: Patrick Petersen: online mkt

driversapps location basedweather appstraffic appsrestaurant appstinder.the future is mobile

drivers

facebook focus on mobile

drivers

waiting for a job interview

drivers

in a (boring) meeting

drivers

nice & cozy at home

drivers

together in a restaurant

drivers

concept : VUCA

source: Peter Hinssen

drivers

https://www.youtube.com/watch?v=7OvL0-36ucc

driversgamificationinternet of thingswearables3D printingquantified selfroboticsdronesbig datamonitoringmore stuff to come

drivers

3D revolution

drivers

drivers

driversexample Manhattan, NYbig data

drivers

drivers

drivers

https://www.youtube.com/watch?v=b9nDPWaOK4g

digital disruptionBusiness models

business modelsshare economyconcept p2P economy

https://www.youtube.com/watch?v=CPvbIoqWQkY&list=PLtSMh3a6aOtcgfrApsFDlqBwqyPBdrEgg Thomas Rooselaer74

business models

so you can bypass an entire businessdefinition

business modelscentralizedclient server modelonly 1 nodeyou always need to passthe centerdecentralizedyou can bypass the centerseveral nodesdistributedno nodes anymore

Question: can you applythis model to business models?

network terminology

business modelscentralizedMc Donalds decidesBpostdecentralizedSapa = aluminum companyColruyt groupdreambabydistributed (P2P)WikipediaWikispeed *AirBnBTapazz (car rental)

business terminology

peer = equal, same levelwikispeed: people create a new car77

business modelsreality = hybrid modelsP2PcentralizedAirBNBtakes a percentageUberdecides price strategyreality = hybrid model

business modelsflagshipsGoogleFacebookTwitterInstagram

where do they get the money?advertisingfree model

business models

business model canvas google

business models

business modelswhat is the concept of this modelfreepremiumexamples?..freemium model

business models

business modelsMusicyou dont buy CDsyou rent streamingmusicSpotifyApple musicDeezervideosnetflixdatadrop boxsoftwareoffice 365

membership model

business models

business models

business modelssocial sellingaffiliate marketingbloggersaffiliate marketing

business modelsconcept shared ledgervirtual decentralizedbookkeeping systemexamplesbitcoin but in the near futuremortgagespassportsgun licenses

block chain

digital disruptionhow to respond?

how to deal with it?

source: Digital transformation, Jo Coudron (book, you tube)

how to deal with it?digital disruption is realexpect a smack in the facea smack in the face

how to deal with it?who is going to be youruberairbnbNetflixzalandotesla

a smack in the face

how to deal with it?

create your own digital transformation vision

https://www.youtube.com/watch?v=8wGq0e_n3n4 source: digital transformation, Jo Coudron

how to deal with it?

create digital leadership

source: digital transformation, Jo Coudron

how to deal with it?score your leadership team on active usage and or understanding of new technologiesif the majority of leadership is out,the company is out .leadership assessmentCEOsalesmktHRFinprod.R&D.FacebookxxtwitterxxLinkedInxxxxxyou tubexxxsnap chatxInstagramx

you can also apply this to your universitysource: digital transformation, Jo Coudron

how to deal with it?

transform organization philosophy

source: digital transformation, Jo Coudron

how to deal with it?

how to deal with it?

change of culture

source: digital transformation, Jo Coudron

how to deal with it?

how to deal with it?rather than thinking about sharing markets, we need to think about creating markets!

sharing or creating?

how to deal with it?traditional structures proceduresrulesbudgetsspeed?slowgoalkeep business goingclassic innovation

how to deal with it?project teamssmalldedicatedspeed?agilityflexibilitythink out of the boxcan even be threat traditional activitiespossible cannibalizationexampleGoogle

new innovation

how to deal with it?

how to deal with it?example : Microsoft employeescompany: between 10h - 14h and at home (skype business + office 365 +)new world of work

how to deal with it?

build the transformation fleet

how to deal with it?study with humansmax. of about 150 peopleif more peoplemore structuresmore rules (laws)more toolsmore processes

Robin Dunbar study

how to deal with it?

make an educated guess.Darwin

how to deal with it?the customer always decidesall things you do must start from a superior experiencefrom now on, you are an agile & flexible companyyou live in a world of constant uncertainty, deal with italways play on the offense instead of the defensedont be afraid to cannibalize your own businessnever, ever, disrespect new or small playerschange the culture

how to deal with it?how can we explain the success of Uber?the customer always decides

how to deal with it?

all things you do must start from a superior experience

how to deal with it?customer centricfrom now on, you are an agile & flexible company

how to deal with it?only certainty =.you live in a world of constant uncertainty

you have no certainties112

how to deal with it?

always play on the offense instead of the defense

how to deal with it?

never ever disrespect new or small players

in 2006 many people were laughing when Twitter was launched.. did they know?114

how to deal with it?

balance

source: digital transformation, Jo Coudron

how to deal with it?

take home message

source: digital transformation, Jo Coudron

questions?

thank you for listening

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