coffe shop

Connective Café & Coffee

Business Plan

For

09/04/23 1

Prepared by-

Waleed RajaUzair AhmedPratul RajanFarhan AhmedMohit Baranwal

CONNECTIVECAFÉ

& COFFEE

09/04/23 2

Topics of Business Plan

Introduction. Executive Summary. Situation Analysis. Threats and Opportunities Analysis. Objectives and Issues. Marketing Strategy. Action Programs. Financials, Budgets and Forecasts. Controls.

CONNECTIVECAFÉ& COFFEE

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Introduction

Preparation

Planning

&

Register our business

Other requirements

CONNECTIVECAFÉ

& COFFEE

09/04/23 4

Main objectives

Maximum gains

Reaching out to greater target audience

Product, Price, Place, Promotion

CONNECTIVECAFÉ

& COFFEE

09/04/23 5

Marketing Strategy

Product Price Place Promotion

CONNECTIVECAFÉ

& COFFEE

09/04/23 6

Product

Coffee

Espresso

Coffee drinks

Flavored milkshakes

Hot cocoa drinks

CONNECTIVECAFÉ

& COFFEE

09/04/23 7

Price

All the products will be priced at reasonable rates.

Affordable by all sections of the society.

CONNECTIVECAFÉ

& COFFEE

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Place

Near school/college/university In the center of the City Near shoping areas Near office places

CONNECTIVECAFÉ

& COFFEE

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Promotion

Participate in fairs Distribute leaflets Through bluetooth services

CONNECTIVECAFÉ

& COFFEE

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Financial Aspect

Projected Cost of Installation

CONNECTIVECAFÉ

& COFFEE

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Projected Cost of Installation

Possession: The estimated cost of possession in the expected location is ( 35,000 rent & 5,00,000 security deposite)

Equipment: The project will require sophisticated refrigerators and scoop machine and deep freezer air conditioners, telephone, counting machine, vending machine for cone, Wi-fi and pool table.

CONNECTIVECAFÉ

& COFFEE

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Furniture & fixture: The project will also require furniture and fixtures such as table chair, tools, shelves, ceiling fans, chandelier, tube lights etc. the estimated cost of these items has been given below:

Items Quantity Unit price Total

Tables 16 4,000 64,000

Chairs 64 1,000 64,000

Tools 10 1,200 12,000

Ac’s(2 ton) 4 36,000 1,44,000

Tube lights 20 125 2,500

Shelf 2 15,000 30,000

Counter desk 1 25,000 25,000

Chandelier 2 40,000 80,000

Total 4,21,500

CONNECTIVECAFÉ

& COFFEE

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Competitors

National coffee houses

Locally owned & operated café’s

Fast food chains & convenience stores

CONNECTIVECAFÉ& COFFEE

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Our advantage over competitorsLower price than competitorsBetter qualityBetter sitting arrangementsGifts for customers who purchase more

than Rs1199/-

CONNECTIVECAFÉ& COFFEE

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Target Audience

Students

Local business people

Affluent local residents

Tourists

CONNECTIVECAFÉ& COFFEE

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Free home delivery.

Superior packing strategies.

Multiple revenue streams including gift items , gift baskets ,wide range of fast foods in addition to just coffee.

WiFi facility.

CONNECTIVECAFÉ& COFFEE

Some Unique Aspects

09/04/23 17

Research

Q1.Do you think our coffee shop is better than others in the market?

(a) Yes (b) No

Q2.Would you like to visit our coffee shop?

(a) Yes (b) No

CONNECTIVECAFÉ& COFFEE

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CONNECTIVECAFÉ

& COFFEE

Reference By: Prof. Rajlakshmi Bhimwal Saika

09/04/23 21