Concierge MVP

CONCIERGE MVP@TIMGASPER "

(1) WHAT IS THE MOTIVATION?!

Product development is costly and takes time. Especially automation, machine learning, unique IP, etc.

Iterate and learn quickly. De-risk or fail early and often.

(2) WHAT IS A CONCIERGE MVP?

A minimum viable product that involves manually solving the customer’s problem.

Starts off with a curated set of services instead of a product.

Although typically inefficient and not cost effective, services can

be quickly iterated upon and modified.

Concierge MVPs are a natural evolution of

problem and solution interview techniques.

THE TRUE CONCIERGE

For when you aren’t sure if you are solving a must have problem and need to be very high touch to get maximum learning.

THE MAN BEHIND THE CURTAIN (OR THE WIZARD OF OZ)

For when an automated process can wait… and sneaker power can suffice for now.

BRAIN UNDER CONSTRUCTION (OR THE GRAND EXPERIMENT)

For when you’ll need brain development (algorithms, machine learning, special sauce) or a two-sided marketplace… but you can test it the simpler, faked-up way first.

CONSULTING WITH A PRODUCT VENEER

For when you want to validate your business-oriented or enterprise solution.

(3) ASSUMPTIONS YOU CAN TEST

Is the Product Valuable? Must Have versus Nice to Have?

What the Customer Looks Like •  Who actually wants to use this product •  How do you find them •  Behaviors, not just words •  Messages that capture their attention (acquisition/activation), versus value

that keeps them around (retention/referral)

How Will the Business Model Work

•  Will they pay for it? •  Revenue? Profit?

The Mix of Products and Services You’ll Need to Provide

•  Can the services be: Productized? Efficient? Automated? Outsourced?

(4) AVOID THESE COMMON MISSTEPS

Not everyone needs to do a concierge MVP!

Don’t do your concierge MVP forever! Set expectations with

customers!

Do small batches so you don’t overwhelm

yourself!

Be careful what you tell customers! Don’t lie, but also set them up

for the real thing later!

GET OUT OF THE BUILDING! @TIMGASPER "

and build

shit fast

…

like conc

ierge MVPs!

^