CONTAGIOUS MAGAZINE GOODVERTISING

NOW / NEXT / WHY /

CONTAGIOUS / Now / Next / Why /

Contagious is…•An early warning system for the marketing industry

•Creative inspiration and industry insight

•The latest news, campaigns, trends and technologies – and why they matter

•A high-level, information filter – powered by people, not algorithms

•It’s more than keeping up – it’s staying ahead

CONTAGIOUS / Now / Next / Why

Contagious does…•Award-winning hard-copy quarterly magazine

•Online archive of video case studies and future-facing articles

•Bespoke, digital insight & competitive alerts service

•Inspiration source for events

•Acclaimed creative consultancy

•Special reports & Trend briefings

Douglas Adams / How to Stop Worrying and Learn to Love the Internet

“Anything invented before you were 18 has been there forever. Anything that turns up before you're 30 is new and exciting. Anything after that is a threat to the world and must be destroyed.” /

CONTAGIOUS/ A Trends Briefing /

Everything is Advertising

CONTAGIOUS/ A Trends Briefing /

Useful / Relevant / Entertaining

CONTAGIOUS/ A Trends Briefing /

“Brands are a network of the unacquainted”

CONTAGIOUS/ A Trends Briefing /

…so what is it that makes you different?

CONTAGIOUS / A Trends Briefing /

Grass Roots.

Put your money where your

mouth is.

CONTAGIOUS/ A Trends Briefing /

Creating Time

CONTAGIOUS/ A Trends Briefing /

Gatorade / No Small Games

CONTAGIOUS/ A Trends Briefing /

Gatorade / Replay

CONTAGIOUS/ A Trends Briefing /

Pepsi / Refresh Everything

CONTAGIOUS/ A Trends Briefing /

Pepsi / Engagement over Reach

CONTAGIOUS/ A Trends Briefing /

Coke / Leveraged Super Bowl

CONTAGIOUS/

A Trends Briefing /

Miller / High Life

CONTAGIOUS/

A Trends Briefing /

CONTAGIOUS/

A Trends Briefing /

Miller / High Life

Volkswagen / Fun Theory

PHILIPSA Contagious Trends Briefing /

Lacoste / Save Your Logo

CONTAGIOUS/

A Trends Briefing /

The importance of PR.

Something THEY want to

talk about.

CONTAGIOUS/ A Trends Briefing /

Unsung Heroes

CONTAGIOUS / A Trends Briefing /

P&G / Tremor

CONTAGIOUS/ A Trends Briefing /

Small innovation / The 5% Club

CONTAGIOUS/ A Trends Briefing /

The IKEA Catalogue

CONTAGIOUS / A Trends Briefing / Q

IKEA / Facebook

CONTAGIOUS / A Trends Briefing /

Relevant Experience / O2

CONTAGIOUS/ A Trends Briefing /

Exclusivity & CRM

CONTAGIOUS/ A Trends Briefing /

Marmite / Reward the fans

CONTAGIOUS/ A Trends Briefing /

The Marmarati

CONTAGIOUS/ A Trends Briefing /

Marmite / Distributed media

CONTAGIOUS/ A Trends Briefing /

…and a successful launch

CONTAGIOUS/ A Trends Briefing /

Line up your products.

…this is not just for marketing.

CONTAGIOUS/ A Trends Briefing /

Nissan Journey To Zero

CONTAGIOUS/

A Trends Briefing /

method / challenger

CONTAGIOUS/ A Trends Briefing /

Method / Detox Parties & Brand Ambassadors

CONTAGIOUS/ A Trends Briefing /

Seventh Generation / Million Baby Crawl

CONTAGIOUS/

A Trends Briefing /

It’s made for actual people

CONTAGIOUS/

A Trends Briefing /

If it’s there, then use it.

CONTAGIOUS/ A Trends Briefing /

Connected Products / What’s the Backstory?

CONTAGIOUS / A Trends Briefing /

Fiat / Eco:Drove

CONTAGIOUS / A Trends Briefing /

Ford / SYNC

CONTAGIOUS / A Trends Briefing /

Utility.

Do something useful for a

change…

CONTAGIOUS/ A Trends Briefing /

From birth to parenthood

CONTAGIOUS/ A Trends Briefing /

Jeff Jarvis / If Google Made Cars…

“I'm in the business of moving people

from place A to place B. How can I do it in different ways? And as they are moving

from place A to place B, how do I make

them feel secure and connected?” /

CONTAGIOUS/ A Trends Briefing / Q

Early Branded Utility

CONTAGIOUS/ A Trends Briefing /

Best Buy / Post-Purchase

CONTAGIOUS/ A Trends Briefing /

Lufthansa / MySkyStatus

CONTAGIOUS/ A Trends Briefing /

And now for something

completely different…

CONTAGIOUS/ A Trends Briefing /

CONTAGIOUSA Trends Briefing /

Post-Digital / Nike Chalkbot

CONTAGIOUSA Trends Briefing /

Post-Digital / Nike Chalkbot

Convergence

CONTAGIOUS/ A Trends Briefing /

Useful / Relevant / Entertaining

CONTAGIOUS/ A Trends Briefing /

It’s made for actual people

CONTAGIOUS/

A Trends Briefing /

Be Brave! And Make Mistakes…

CONTAGIOUS/

A Trends Briefing /

The clock is ticking.

CONTAGIOUS/

A Trends Briefing /

48

jess@contagiousmagazine.com

CONTAGIOUS/ Thank You /