Corporate blogging among Nordic listed corporations

Nordic Large Cap blogging index:- corporations and the conversation

Nov 2008

Burson-Marsteller

Overview

Number of companies

(official list by OMX + Norway on July 18, 2008):• Sweden: 56• Finland: 27• Denmark: 24• Norway: 25

(excluding multiple listings)

Research performed during Aug and Sept 2008.

List of blogs - Finland

Nokia: several blogs, for example• http://blog.n-gage.com/• http://blogs.s60.com/

List of blogs - Norway

Telenor• http://trainee-blog.telenor.com/

List of blogs - Sweden

ABB: RobotStudio's Blogg

• http://robotstudio.blogspot.com/

Electrolux: Second life blog

• http://secondlife.electrolux.com

Ericsson: Televisionary blog

• http://www.ericsson.com/campaign/televisionary/blog.html

Ericsson: Ericsson Racing Team

• http://www.ericssonracingteam.com/#url=/en/siteroot/TEAM/

List of blogs - Sweden

NCC: Student blog

• http://www.ncc.se/sv/Jobba-hos-oss/Student/Var-blogg/

Skanska: Global trainee blogs• http://www.skanska.com/en/Careers/Students--graduates/Skanska-programs/Global-Trainee-program/Blog/

Swedbank: Sparabloggen

• www.sparabloggen.se

Tele 2: OS-bloggen

• http://www.tele2.se/os-blogg.html

• (blog has been discontinued, Nov, 2008)

List of blogs - Sweden

Telia: iPhone blog

• http://www.teliaiphoneblog.se

West Siberian Resources Ltd: The official West Siberian Resources Ltd. Blog (blog has been discontinued with the appointment of a new Managing Director, Oct 30, 2008)

• http://www.westsiberian.com

Volvo: Volvo Buses Environmental Blog

• http://212.181.8.238/webbplatser/vbeb/default.aspx

Volvo: Mission IT Blog

• http://212.181.8.238/webbplatser/volvoitblog/default.aspx

Titles of bloggers, examples

• Trainees • VP, Applications Software Strategy• Research professor (external)• Strategic Marketing Manager• Director Product Management• Director Tactical Marketing • Head of Investment Center• Writer• Head of Institute for Private Economy• Employee, Structured Products• Managing Director• Volvo Buses Environmental Director• IT expert• Commerce Manager for Software Products at ABB Robotics• External: Swedish Olympic Committee

Number of companies with blogs

Companies that blog

Industry sectors

RSS enabled*

*Companies that use RSS on at least one of its blogs

Comments enabled*

*Companies that allow comments on at least one of its blogs.

Trackbacks enabled

*Companies that allow trackbacks on at least one of its blogs

Social bookmarks*

*Companies that use social bookmarks on at least one of its blogs

Contact

About Burson-MarstellerBurson-Marsteller is a fully integrated communications agency with a core competency in digital media. The agency develops communications strategies around social media/community, online reputation management, interactive experience design, digital business management, and mobile marketing on behalf of corporations, consumer brands, government agencies and other large organizations. In the past year, Burson-Marsteller’s digital practice has led award winning programs such as the Treasury Department’s digital unveiling of new the $5 bill, Second Life on behalf of The Mexico Tourism Board, Hormel Foods digital overhaul, and integrated communications planning and execution for Transitions Optical. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ:WPPGY), one of the world’s leading communications services networks.

Blog: Digital Perspectives Bloghttp://www.digitalperspectiveblog.com/

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B-M Nordic: Hans Kullin, Digital Strategist Nordic, +46 70 291 78 22, hans.kullin@bm.com, http://twitter.com/kullin