Cultural comparison video
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- 1. Exercising our Minds:The Bar Method &SoulCycleBy Perri
Prosky & Amanda Hanowitz
- 2. To spin or not to spin Competition between exercise
franchises Exercise has become a trend and lifestyle Benefits of
exercising at either franchise What causes people to choose either
theBar Method or SoulCycle?
- 3. Goal of StudySo why are people leaving their gyms andworking
out at these classes that can rangefrom $20-$40 a class?
- 4. The Bar Method1981: Lotte Burke method takes over2001: the
first Bar Method location openedin CaliforniaToday: 85 locations
opened around thecountry and Canada
- 5. A brief description Atmosphere/environment Perk and reward
system Class packages Catered toward adults Class set-up Sense of
community
- 6. SoulCycle: Where it all began Founded by Elizabeth Cutler
& Julie Rice Take a journey.Change your body. Find your soul.
History
- 7. Today: So whats the fussabout? Cult-like 50-60 studios
nationwide by 2015 Launched an apparel line in 2007
- 8. Results of Survey Surveyed sorority sisters 35 respondents
Can only take survey if ever attended Bar Method and/or SoulCycle
class Goal: Find common ground among two organizations Utilizing
methods for good workout, fun, motivating Felt energized, happy,
excited to workout at the organizations At end, feel amazing,
accomplished, energized 83% of respondents highly likely to return
(scale of 1-10)
- 9. FIELD NOTES FOR THE BARMETHOD Welcoming atmosphere Community
Safety and efficiency Products Care packages Student prices
- 10. FIELD NOTES FORSOULCYCLE Community Helpful staff Extra
expenses Motivational journey
- 11. Similarities Community Boutique-like fitness Empowerment
& inspirational Packages Individualized Websites
- 12. Media DocumentsThe Bar Method Innovative success Predicting
of futuresuccess Age is but anumber Increasing studios
Demonstrationsand proper formSoul Cycle Cult-like
Personalexperiences Success
- 13. Organizational DocumentsThe Bar Method Why exercise
isimportant Details of theactual workout
CelebrityendorsementsSoulCycle Branding efforts Blogs on websites
Soul Story
- 14. Functionalist Approach: The BarMethod Branding strategies
Decision-making Use of social media
- 15. Functionalist Approach: SoulCycle Brand loyalty Marketing
strategies
- 16. Differences Services Prices Products Gender Age
Culture
- 17. Raising the bar: strengths Reward systems Community Intense
teacher training Customer experience Current healthy lifestyle
trend Trusted and safe exercise
- 18. Raise the bar higher: suggestedimprovements Kid friendly
Less expensive prices
- 19. Souls Strengths: Why peoplekeep coming back Engagement with
customers Soul family Amazing workout Motivational
- 20. Recommendations toStakeholders (SoulCycle) Student packages
Day Care Monthly promotions
- 21. Our Research GoalWill you leave your gym to try these
newboutique fitness chains?If so, where do you plan to go for your
nextkick-butt workout?
- 22. References