2. To spin or not to spin Competition between exercise
franchises Exercise has become a trend and lifestyle Benefits of
exercising at either franchise What causes people to choose either
theBar Method or SoulCycle?
3. Goal of StudySo why are people leaving their gyms andworking
out at these classes that can rangefrom $20-$40 a class?
4. The Bar Method1981: Lotte Burke method takes over2001: the
first Bar Method location openedin CaliforniaToday: 85 locations
opened around thecountry and Canada
5. A brief description Atmosphere/environment Perk and reward
system Class packages Catered toward adults Class set-up Sense of
community
6. SoulCycle: Where it all began Founded by Elizabeth Cutler
& Julie Rice Take a journey.Change your body. Find your soul.
History
7. Today: So whats the fussabout? Cult-like 50-60 studios
nationwide by 2015 Launched an apparel line in 2007
8. Results of Survey Surveyed sorority sisters 35 respondents
Can only take survey if ever attended Bar Method and/or SoulCycle
class Goal: Find common ground among two organizations Utilizing
methods for good workout, fun, motivating Felt energized, happy,
excited to workout at the organizations At end, feel amazing,
accomplished, energized 83% of respondents highly likely to return
(scale of 1-10)
9. FIELD NOTES FOR THE BARMETHOD Welcoming atmosphere Community
Safety and efficiency Products Care packages Student prices
10. FIELD NOTES FORSOULCYCLE Community Helpful staff Extra
expenses Motivational journey
12. Media DocumentsThe Bar Method Innovative success Predicting
of futuresuccess Age is but anumber Increasing studios
Demonstrationsand proper formSoul Cycle Cult-like
Personalexperiences Success
13. Organizational DocumentsThe Bar Method Why exercise
isimportant Details of theactual workout
CelebrityendorsementsSoulCycle Branding efforts Blogs on websites
Soul Story
14. Functionalist Approach: The BarMethod Branding strategies
Decision-making Use of social media
16. Differences Services Prices Products Gender Age
Culture
17. Raising the bar: strengths Reward systems Community Intense
teacher training Customer experience Current healthy lifestyle
trend Trusted and safe exercise
18. Raise the bar higher: suggestedimprovements Kid friendly
Less expensive prices
19. Souls Strengths: Why peoplekeep coming back Engagement with
customers Soul family Amazing workout Motivational
20. Recommendations toStakeholders (SoulCycle) Student packages
Day Care Monthly promotions
21. Our Research GoalWill you leave your gym to try these
newboutique fitness chains?If so, where do you plan to go for your
nextkick-butt workout?
