Customer analysts air show

CUSTOMER ANALYSIS

Asmah Mansur-Williams, Katrina Sulce

AIR SHOWS IN UK

http://www.airshows.org.uk/map.html

OUR CUSTOMERSThis is the Bournemouth Tourism council and is in charge of planning and executing plans for the air show.‘The Bournemouth Air Festival is more than just an Air Show ’(Bournemouth Tourism)http://bournemouthair.co.uk

AIR SHOW STATISTICS The Bournemouth Air show has been running for 6 consecutive years with the pilot show at 2008. Its been an incredible success with over 4.5 million people in attendance so far It’s the UK’s leading resort and considered and recognised by the USA Today as one of the top 10 air shows in the world

http://bournemouthair.co.uk

The 2010 Bournemouth Air Festival was marred by poor weather although the general public still enjoyed the static displays and the small amount of flying that took place 2011- Red Arrows pilot dies in Bournemouth Air Festival crash The biggest was that sadly the Vulcan could not make it. A fuel leak was responsible for the cancellation.

http://www.triposo.com

AUDIENCE DEMOGRAPHICS

0-16 16-34 35-44 45-54 55-65 66+0

5

10

15

20

25

Bournemouth Air Festival audiences by gender/age group

MaleFemale

Age range

Perc

enta

ge

http://bournemouthair.co.uk

RESEARCH SHOWS... 98% of people said the Air Festival had a positive impact on the town 94% of visitors really enjoyed the four-day Festival The economic contribution of the Air Festival since 2008 has exceeded £120million

http://bournemouthair.co.uk

MARKET SEGMENTATION Lifeguards Aircrafts (flights, helicopters etc.) Buildings Fireworks Food and drinks Small businesses Pilot life and health insurance Street entertainers Festivals Event cancellation, weather disruption

The event currently uses these venues: Kings Park, BH7 7AF

The Littledown Centre, BH7 7DX  Redhill Park, BH9 2SW

Queens Road car park, BH2 6BEhttp://bournemouthair.co.uk

Lloyd’s insurance as their insurance market Hayward Aviation limited as the insurance broker.

Insurance covers being offered Airline operations Airport operators and service providers Aviation service companies Business Aviation Commercial operators insurance Fixed wing operations Non-aviation insurance services Rotary wing operations Vintage Aircraft owners Airside Liability Insurancehttp://www.haywards.net

Exhibitors Small companies get their own insurances Public liability insurance The exhibitor is responsible for all equipment bought onto site and for ensuring all insurances are obtained and contractual obligations met

http://bournemouthair.co.uk

http://bournemouthair.co.uk

2013 AIR FESTIVAL PATRONS Abbey Life Assurance Company Limited Arlington Hotel & Whitehall Hotel Bournemouth Chamber of Trade & Commerce Bournemouth Pier Bournemouth Red Arrows Association Bournemouth University Local Ward Councillors Mike Stokes Motoring + Motorsport Natwest Royal Bath Hotel Councillor Allister and Mrs Sheila Russell Sembcorp Bournemouth Water Ltd Worth Accountants LLP etc.http://bournemouthair.co.uk

Our recommendations Press insurance- presenters, stands and cameramen, reporters, newsmen, blog editors Insurance for small businesses Event cancellation/ weather insurance Motor insurance (car parks and rides) Displays insurance Our package should not involve government insurances scheme

E-mails and Telephones • Stephanie Sainsbury

Stephanie.Sainsbury@Bournemouth.gov.uk• Enquiries Enquiries@lloyds.com• Jon.weaver@bournemouth.gov.uk;• Amanda.malone@bournemouth.gov.uk;• info@bournemouth.gov.uk;• Ian Sheeley ian@tsaconsulting.co.uk;• phil.smith@bournemouth.gov.uk;• helen.wildman@bournemouth.gov.uk ;• pr@bournemouth.gov.uk;• 020 7902 7800-Hayward Aviation Insurance• 020 7327 1000 – Lloyd’s insurance• 0845 051 1700 – Bournemouth tourism center• 01202 451718 – Bournemouth council

References• BournemouthAir,2013.Bournemouth Air Festival-What’s

on(online).Available from http://bournemouthair.co.uk/whats-on/ [Accessed 09/02/2014]

• BournemouthAir,2013.Bournemouth Air Festival-Business(online). Available from http://bournemouthair.co.uk/business/ [Accessed 10/02/2014]

• Hayward,2007. Welcome to Hayward Aviation(online). Available from http://www.haywards.net/Home/[Accessed 12/02/2014]

• Triposo,2014. Bournemouth Air Festival(online). Available from http://www.triposo.com/section/Bournemouth_Air_Festival [Accessed 13/02/2014]