Customer Centric Cloud

CUSTOMER CENTRIC CLOUD

Telefonica Spain

October 2013

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What are the problems we find

in Cloud Communications?

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Bandwidth

Jitter

Traffic Management

Throughput

ScalabilityAddressing

Peaks

Common

Latency

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Reliability

Traceability

Data Protection

Security

Integration

Performance

Specific

Agility

Multitenancy

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What CIOs Care About

Servers? Networks? Processors? Storage? … ?

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What CIOs Care About

• 75% - 80% of IT budget is needed to maintain legacy. Only 20% - 25% for new projects.

• The average workload is 15% of deployed computing capacity.

• The average timeframe for regular infrastructure deployment is 2-3 months.

Dilbert Calendar App Screenshot by Metranome Inc.Dilbert by Scott Adams

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What CIOs Care About

35% of IT Spending will take place OUTSIDE of IT by

2015, growing by 90% by the end of the decade

Datamation, September 2013

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What CIOs Care About

Forrester CIO Research 2013

72% CIOs surveyed agreed or strongly agreed that their business executives see cloud as a way to be independent of IT.

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Will you be there to help the CIOs?

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For telcos that have long been looking to fuse communications technology with IT services, cloud computing provides a model that plays to a number of their core strengths, in particular through the utilization of communications networks as a delivery mechanism. As demonstrated by Apple and Google's dominance over the consumer applications and services market, the ability to provide a "one-stop shop" for an enterprise's entire range of IT and communications needs will be fundamental in attracting enterprises to a service.

OVUM “Enabling Telco Cloud Services” (OT00056-001)

Are Telcos Prepared to Provide Cloud Services?

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Public /Private

SLA Portfolio

DataMigration

Compliance IT Integration

Data Protection

Datacenter Location

Vertical Requirements

Are Telcos Prepared to Provide Cloud Services?

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Surveyed companies are running mission-critical workloads in the unmanaged public cloud regardless of policy58%

Forrester CIO Research 2013

Have policies allowing IT service management36%of respondents plan to support running mission-critical workloads on unmanaged public cloud services in the next two years79%

Are Telcos Prepared to Provide Cloud Services?

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The Service Path to Cloud

COMPANIES NEED TO BUILD

THEIR OWN CLOUD

ROADMAP

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The Service Path to Cloud

1. Cloud Assessment: ad-hoc silos, virtualization, onsite, offsite…

2. Segmentation: Workloads, technologies, functionalities…

3. Define SLA.

4. Business Case Scenarios.

5. Propose a tailored solution.

6. Choose the right partners.

7. Metrics, metrics metrics.

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Cloud Standards

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27001

20000

38500{Cloud Standards

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Cloud Standards

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SLA/Billing as Usual

Per Resource Consumed(Cost Center)

Processor Memory Virtual Machine Bandwidth Storage Vlans Virtual Datacenters …

Resource Billing

Unadaptable

simple complex

Expensive for customers

Difficult to understand

Unprofitablefor provider

flat rates

discounts

Extra costsFailed SLA

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Per Service(Profit Center)

Availability Rate Transactions Processed Revenue Share Tech Support Class Security Level Customer Care Tickets QoS Services: Integration, Backup & Restore, Optimization… Services-aaS: CRM-aaS, Billing-aaS, Tech Support-aaS…

DIFFICULT TO IMPLEMENT

EASY TO UNDERSTAND

The Creation of AdamM. Buonarotti, Sixtine Chapel

Alternate Business Model

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More individuals are born than can possibly survive. The slightest

advantage in one being over those with which it comes into competition, or better adaptation in however slight a degree to the surrounding physical

conditions, will turn the balance. Charles R. Darwin

The Origin of Species, c. 14

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Contact: emendezpolo@gmail.com

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