Customers are Checked in now what

Customers are “Checked in” now

what?

Dirk Shaw, SVP – Digital Influence

2

Brand Opportunity

Make it Sell Make it Reward

Make it Easy Make it Seamless

Platform Challenges

3

http://farm3.static.flickr.com/2767/4118268857_55e417f3cb.jpg

Why should you get excited about location based services.

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It can augment traditional advertising and PR

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A great new way to extend loyalty.

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New experiences by blending physical space with digital content

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Brand Opportunity

Make it Sell Make it Reward

Make it Easy Make it Seamless

Platform Challenges

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Brands need to increase relevance.

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Move from anonymous “check in” to tailored

experience.

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Tailor content based on data. Not simply what peers think..

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Make point of sale redemption more

accessible.

12

Brand Opportunity

Make it Sell Make it Reward

Make it Easy Make it Seamless

Platform Challenges

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Extend existing programs. Not create new ones.

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Use data to reward people based on what they are interested in.

Recommended rewards near you

20% off all things in the cycling department

15

Brand Opportunity

Make it Sell Make it Reward

Make it Easy Make it Seamless

Platform Challenges

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Each location can have dozens of platforms to manage check in data

Location based content management

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Location analytics beyond check in. 

18

Brand Opportunity

Make it Sell Make it Reward

Make it Easy Make it Seamless

Platform Challenges

19

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Summary

Increase relevance of location based offers.

Extend existing rewards programs with new interactions.

Plan the experience beyond giving away coupons.